Marketing Executive (Skincare & Makeup)

Sales and Marketing; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

LUXASIA in Kuala Lumpur seeks a marketing professional to lead integrated 360° campaigns across online and offline channels for beauty brands. You will coordinate product launches, seasonal campaigns, retail activations, and agency collaborations to ensure consistent brand moments.

The role emphasizes e-commerce, CRM, and retail marketing, including content localization, social media, and performance analysis.

Qualifications

• Experience in marketing, ideally FMCG/beauty/haircare.
• Proven experience in digital marketing, social media management, and campaign execution.
• Experience managing budgets and measuring ROI.
• Knowledge of market research and consumer trends.
• Strong communicator, proactive, and adaptable to fast-moving projects.
• Passionate about beauty, haircare, and creating meaningful consumer experiences.
• Proficient with Digital Marketing Tools & Microsoft Office tools.

Responsibilities

• Plan and execute integrated marketing campaigns across online and offline channels.
• Coordinate seasonal campaigns, product launches, and retail activations with partners.
• Translate global brand directions into locally relevant campaigns.
• Support e-commerce platforms, homepage updates, assets, and online storytelling.
• Collaborate with influencers, content creators, and CRM initiatives.
• Track performance and prepare post-campaign analyses with recommendations.
• Ensure brand consistency across all consumer touchpoints.

Skills

Digital Marketing

Social Media Management

Campaign Execution

Budget Management

ROI Measurement

Market Research

Communication

Adaptability

Tools

Microsoft Office Suite

Digital Marketing Tools

Job description

Description

1. Integrated 360° Marketing Execution

• Support the planning and execution of integrated marketing campaigns across online and offline channels.
• Coordinate seasonal campaigns, product launches, retail animations, and key brand moments to ensure consistency across all consumer touchpoints.
• Work closely with internal teams, principals, landlords, retail partners, and external agencies to ensure timely and effective campaign rollouts.
• Translate global brand directions into locally relevant campaigns that resonate with target audiences and market needs.

2. E-Commerce & Digital Marketing

• Support marketing activities for escentials e-commerce platforms and digital channels.
• Coordinate homepage updates, campaign assets, landing pages, product storytelling, promotional mechanics, and online exclusives.
• Partner closely with e-commerce teams to drive traffic, conversion, average order value, and customer retention.
• Support digital advertising, social media campaigns, CRM initiatives, and paid media execution.
• Collaborate with KOLs, influencers, and content creators to enhance brand visibility and engagement.
• Track campaign performance and prepare post-campaign analysis with actionable recommendations.

3. CRM & Customer Engagement

• Support CRM initiatives including EDMs, WhatsApp communications, loyalty campaigns, event invitations, and customer retention programs.
• Assist in customer journey planning, segmentation, and personalized communication strategies.
• Coordinate campaign content and ensure all communications align with brand guidelines and campaign objectives.

4. Retail Marketing & Consumer Experience

• Plan and execute in-store marketing initiatives to drive footfall, sell-through, and customer engagement.
• Support store openings, festive activations, sampling programs, gifting campaigns, pop-ups, and customer experiences.
• Work closely with retail operations and store teams to ensure seamless execution of marketing activities.
• Ensure brand visibility and premium customer experience standards are consistently maintained across boutiques and counters.

5. Visual Merchandising & POSM

• Coordinate visual merchandising guidelines and campaign rollouts across stores, counters, and department stores.
• Ensure VM and POSM executions are aligned with brand images, launch priorities, and promotional calendars.
• Monitor in-store execution quality and consistency across key retail locations.
• Liaise with suppliers and production partners on POSM development, fabrication, and installation.

6. Events, PR & Partnerships

• Support the planning and execution of media events, influencer engagements, customer events, workshops, and masterclasses.
• Coordinate event logistics, guest management, briefing materials, gifting, and post-event reporting.
• Assist in managing PR seeding, media kits, and launch communications.
• Identify and support partnership opportunities that enhance brand awareness, customer acquisition, and engagement.

7. Budgeting, Reporting & Market Analysis

• Monitor marketing expenses, budget utilization, vendor quotations, and PO/invoice processing.
• Prepare regular reports on campaign performance, retail activations, customer engagement, and competitor activities.
• Monitor market trends, customer insights, and competitive landscape to identify growth opportunities and actionable insights.

Requirements

• At least 3 years’ experience in marketing, ideally within the FMCG, beauty, or haircare industry.
• Proven experience in digital marketing, social media management, and campaign execution.
• Experience managing budgets and measuring ROI.
• Knowledge of market research and consumer trends.
• Strong communicator, proactive, and adaptable to fast‑moving projects.
• Passionate about beauty, haircare, and creating meaningful consumer experiences.
• Proficient with Digital Marketing Tools & Microsoft Office tools.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.