Marketing Executive

Cosway (M) Sdn. Bhd.; Kuala Lumpur; Presencial; MYR 60 000 - 90 000; Tempo integral

Resumo da oferta

Cosway (M) Sdn. Bhd. in Kuala Lumpur is seeking a Marketing Executive to support 360° marketing initiatives across offline and online channels, coordinating campaigns, materials, and events.

The role emphasizes strong communication, on-camera presence for content creation, and collaboration with internal teams to ensure brand execution. The ideal candidate has a Diploma/Degree in marketing or related fields and 2–3 years of relevant retail marketing experience, with proficiency in Microsoft

Qualificações

• Diploma or Degree in Marketing, Mass Communications, Business, or a related field.
• Minimum 2-3 years of working experience in a marketing role, preferably in a fast-paced, retail environment.
• Strong understanding of integrated marketing concepts with exposure to both offline and online channels.
• Proficient in Microsoft Office; familiarity with design tools such as Canva or Adobe Creative Suite is an advantage.
• Good organizational and project management skills with the ability to multitask and meet deadlines.
• A proactive team player with strong communication skills and a keen eye for detail.

Responsabilidades

• Assist in the development and execution of integrated marketing campaigns.
• Coordinate with marketing, product, sales and retail teams.
• Liaise with external vendors to produce marketing materials.
• Plan and execute on-ground marketing activities such as roadshows and store activations.
• Track, measure, and report campaign performance using KPIs.
• Conduct market research to identify trends and opportunities.

Conhecimentos

Communication skills

Organizational skills

Project management

Team player

Multitasking

Formação académica

Diploma or Degree in Marketing, Mass Communications, Business

Ferramentas

Canva

Adobe Creative Suite

Microsoft Office

Descrição da oferta de emprego

The Marketing Executive supports 360° marketing initiatives for Cosway, covering both offline and online marketing activities. The role involves assisting in campaign planning, coordinating promotional materials, supporting retail and event marketing, and collaborating with internal teams to ensure consistent brand execution. The ideal candidate must be confident, articulate, and spontaneous, with a strong on-camera presence to support content creation and marketing initiatives.

Key Responsibilities:

1. Campaign Planning & Coordination

Assist in the development and execution of integrated marketing campaigns, including seasonal promotions, new product launches, and in-store events.

Coordinate with marketing, product, sales, and retail teams to align on campaign objectives and ensure smooth implementation.

Liaise with external vendors, designers, and agencies to produce high-quality marketing materials (brochures, signage, point-of-sale displays, etc.).

Plan and execute on-ground marketing activities such as roadshows, store activations, and sampling campaigns.

Work closely with product teams to align marketing efforts with product launches and promotions.

Maintain organized records of campaign materials, reports, and project timelines.

Collaborate with the digital marketing team to support online campaigns by contributing creative input, coordinating assets, and helping manage timelines.

Assist in the creation and scheduling of social media content, ensuring brand tone and message alignment.

Collaborate with the e-commerce team to ensure a seamless online and offline customer experience.

3. Brand Management & Communication:

Ensure consistent brand messaging and visual identity across all marketing materials and touchpoints.

Develop compelling content for various marketing channels that resonates with the target audience and drives desired actions.

Manage relationships with external agencies and vendors (e.g., creative agencies, media buyers, PR firms).

4. In-Store Marketing & Promotions:

Develop and implement effective in-store marketing campaigns, visual merchandising support, and promotional activities to drive foot traffic and sales.

Collaborate with store operations to ensure smooth execution of in-store marketing initiatives.

Collaborate with sales teams to provide marketing support and ensure alignment on sales targets.

Analyze the effectiveness of in-store promotions and provide recommendations for future campaigns.

5. Data Analysis & Reporting:

Track, measure, and analyze the performance of marketing campaigns and initiatives using relevant KPIs.

Generate regular reports on marketing performance, providing insights and recommendations for optimization.

Utilize data to understand customer behavior and preferences to inform marketing decisions.

6. Market Research & Competitive Analysis:

Conduct regular market research to identify trends, customer needs, and competitor activities.

Analyze competitor marketing strategies and identify opportunities for differentiation.

Job Requirements

Diploma or Degree in Marketing, Mass Communications, Business, or a related field.

Minimum 2-3 years of working experience in a marketing role, preferably in a fast-paced, retail environment.

Strong understanding of integrated marketing concepts with exposure to both offline and online channels.

Proficient in Microsoft Office; familiarity with design tools such as Canva or Adobe Creative Suite is an advantage.

Good organizational and project management skills with the ability to multitask and meet deadlines.

A proactive team player with strong communication skills and a keen eye for detail.

Cosway (M) Sdn Bhd is a trusted name in Malaysia’s direct selling industry, offering a diverse range of health, beauty, home care, and lifestyle products. With a strong market presence and decades of experience, Cosway is committed to delivering quality and value to customers while fostering a dynamic and inclusive work environment. We emphasize talent development, innovation, and continuous improvement, offering employees opportunities to grow, lead, and make meaningful contributions.

Join us in shaping a sustainable and purpose-driven future in the retail and wellness space.

Cosway (M) Sdn Bhd is a trusted name in Malaysia’s direct selling industry, offering a diverse range of health, beauty, home care, and lifestyle products. With a strong market presence and decades of experience, Cosway is committed to delivering quality and value to customers while fostering a dynamic and inclusive work environment. We emphasize talent development, innovation, and continuous improvement, offering employees opportunities to grow, lead, and make meaningful contributions.

Join us in shaping a sustainable and purpose-driven future in the retail and wellness space.