Marketing Manager/ Assistant Marketing Manager (Property Development)

Malaysia Land Properties Sdn Bhd (Mayland Group of Companies); Kuala Lumpur; On-site; MYR 100,000 - 167,000; Full time

Job summary

Malaysia Land Properties Sdn Bhd (Mayland Group of Companies) seeks a Marketing Manager/Assistant Marketing Manager to develop and implement sales and marketing strategies for the company’s properties and strengthen branding and market positioning.

You will lead digital marketing, events, pricing strategies, market research and work with the sales team to generate leads, manage budgets and ensure consistent brand messaging across channels and exhibitions.

Qualifications

• Diploma/Bachelor's degree in Marketing, Business Studies or related field.
• Minimum 7 years in property development marketing; at least 3 years in a managerial role.
• Strong background in digital marketing, project launches and event planning.

Responsibilities

• Develop and implement sales & marketing strategies to promote properties and enhance branding and market positioning.
• Develop and evaluate event marketing strategies including advertising, branding and marketing collateral; cross marketing; digital and social media; corporate communications and issues management.
• Conduct market research to determine feasibility and marketability of new products.
• Develop and review pricing strategies and sales package proposals to optimize sales potential and profitability.
• Research market trends in residential properties and perform competitor and industry analyses.
• Support the sales team with marketing tools, lead generation and customer engagement activities.
• Ensure representation at exhibitions to generate sales leads and enhance brand image.
• Monitor and evaluate the performance of sales and marketing initiatives.
• Manage sales and marketing budget and ensure compliance with expenditure requirements.
• Ensure consistent brand identity and messaging across all marketing channels.
• Perform ad hoc duties as required by Management.

Skills

Leadership

Digital marketing

Event planning

Communication skills

Team management

Education

Marketing degree or related

Job description

Marketing Manager/ Assistant Marketing Manager (Property Development)

To develop and implement sales & marketing strategies to promote Company's properties and enhance Company’s branding and market positioning.

Develop and evaluate event marketing strategies inclusive of advertising; branding and marketing collateral; cross marketing; digital and social media; corporate communications and issues management.

Conduct market research to determine feasibility and marketability of new products.

Develop and review pricing strategies and sales package proposals to optimize sales potential and profitability.

Consistently research market trends in residential properties and consumer preferences, while conducting competitor and industry analyses.

Support the sales team with effective marketing tools, lead generation and customer engagement activities.

Ensure proper representation at exhibitions in order to generate sales leads and enhance brand image.

Monitor and evaluate the performance of sales and marketing initiatives.

To manage sales and marketing budget and ensure compliance with company expenditure requirements.

Ensure consistent brand identity and messaging across all marketing channels.

Perform any other ad hoc duties and assignments as and when required by Management.

Job Requirements:

Diploma/ Bachelor's degree in Marketing, Business Studies or other related field.

Minimum 7 years of experience in property development marketing, with at least 3 years in a managerial role.

Strong background in digital marketing, project launches and event planning.

Strong leadership and team management skills.

Able to inspire, lead and manage the Sales & Marketing team to implement the strategies effectively.

Excellent communication, negotiation and interpersonal skills.

Flexible and dynamic with the ability to think creatively to achieve objectives.

Independent, driven and result-oriented with a strong sense of accountability.

Why Join Us?

Be part of a growing property development company with exciting projects in the pipeline.

Work with a passionate team in a supportive and performance-driven environment.

Competitive salary package.

We are a well-established & dynamic Group of Companies with diversified business activities including property development, property investment, hotel / retail / building management services in Malaysia.

We are a well-established & dynamic Group of Companies with diversified business activities including property development, property investment, hotel / retail / building management services in Malaysia.