Executive, Marketing (Property Development)

Lagenda Properties; Kulai; On-site; MYR 48,000 - 72,000; Full time

Job summary

Lagenda Properties is seeking an Executive, Marketing (Property Development) to drive planning, development and execution of marketing strategies across Malaysia, ensuring alignment with brand direction and budgeting. The role also covers licensing compliance, digital presence, and effective budget management.

Responsibilities include coordinating campaigns with project and sales teams, producing materials, managing vendor relationships, and overseeing events to boost visibility for upcoming

Qualifications

• Strong project management, communication and leadership skills.
• Experience with both traditional and digital marketing channels.
• Strong understanding of marketing planning and execution processes.

Responsibilities

• Contribute to overall marketing planning and execution across Malaysia.
• Develop advertising and promotional plans with project and sales teams to hit annual targets.
• Produce marketing materials such as brochures, banners, and digital assets for campaigns.
• Ensure all advertising materials align with Lagenda Properties' branding and direction.
• Support licensing compliance and handling KPKT reporting (7E/7F).
• Plan events, roadshows, and campaigns to boost visibility and customer engagement.
• Monitor milestones, report outcomes against KPIs, and manage budgets.

Skills

Project management

Communication

Team leadership

Education

Marketing/Biz Admin degrees

Job description

Executive, Marketing (Property Development)

To support the planning, development, and execution of marketing strategies and advertising initiatives across all projects nationwide, ensuring alignment with the company's goals and brand direction. This role also oversees licensing compliance, digital presence, and effective budget management.

Key Responsibilities

Marketing Planning, Concept & Design Execution

Actively contribute to the overall planning and execution of the company's marketing initiatives across Malaysia.

Develop marketing strategies and formulate advertising and promotional plans in collaboration with the project and sales teams to meet annual sales targets.

Assist the in-house team in producing marketing materials such as brochures, models, animations, artworks, banners, flyers, and advertisements across all media.

Ensure all advertising and promotional materials align with the company's branding and corporate direction.

Regulatory Compliance & Licensing (KPKT)

Assist to prepare and submit quarterly 7E & 7F reports to Kementerian Perumahan Dan Kerajaan Tempatan (KPKT).

Liaise with KPKT on advertising and developer licensing (APDL) matters.

Ensure timely application, issuance, and renewal of developer licenses and permits, maintaining full compliance with regulatory requirements.

Advertising, Promotions & Brand Visibility

Plan and recommend advertising and promotional activities, including events, roadshows, and other marketing events to boost public interest.

Implement and execute approved events to strengthen customer engagement and increase visibility in key townships and for upcoming projects.

Monitor project milestones and provide regular updates and feedback to management.

Evaluate the effectiveness of marketing initiatives and report outcomes against defined goals and KPIs.

Plan and manage digital marketing campaigns, including social media and online advertising.

Marketing Budgeting & Expense Control

Develop and manage marketing budgets at both group and project levels.

Source cost-effective marketing strategies and negotiate with vendors, suppliers, and advertising agencies to optimize spending.

Monitor marketing expenditures and ensure budget compliance.

Other Responsibilities

Perform other duties or assignments as directed by the Management from time to time.

Requirements

• Degree in Marketing, Mass Communications, Business Administration, or a related field.
• Minimum 1-2 years of relevant experience, preferably in property development or real estate marketing.
• Strong understanding of both traditional and digital marketing strategies.
• Good knowledge of KPKT procedures and licensing requirements (APDL).
• Excellent project management, communication, and team leadership skills.