Marketing Manager

Lives Group; Petaling Jaya; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

Lives Group is seeking a regional e-commerce leader to develop and implement the regional e-commerce strategy across SEA markets, building the right setup to drive sales performance.

You will oversee strategic planning for the company’s own sales platform and major online marketplaces, ensure a smooth buyer journey, lead regional campaigns, and manage key accounts and P&L while collaborating across sales, marketing, operations and finance.

Qualifications

• Bachelor’s degree or higher in Business or Marketing.
• 5+ years experience in relevant categories with strong networking to brands and retail; social media savvy.
• Experience in marketing and retail of medical products is advantageous.
• Good interpersonal skills, strong logical thinking, and analytical abilities.

Responsabilités

• Lead the development and implementation of regional e-commerce strategy to drive sales performance.
• Oversee strategic planning and implementation of the company’s own sales platform and online marketplaces for SEA markets.
• Ensure smooth online customer journeys and grow sales while increasing market share.
• Lead regional campaigns and support country teams for local campaigns on own platform and marketplaces.
• Manage retail key accounts and P&L for managed accounts.
• Drive revenue growth, orders, customers, and average order value for managed accounts.
• Track campaign performance and conversions to ensure profitability.
• Maintain relationships with internal and external stakeholders including distributors and agencies.
• Ad hoc duties/projects as assigned.

Connaissances

Networking to brands/retail

Social media savvy

Analytical skills

Interpersonal skills

Formation

Bachelor’s degree in Business or Marketing

Description du poste

Permanent

Job Description

Responsibilities:

• Lead the overall development and implementation of regional e-commerce strategy, building the right set-up model and to drive sales performance
• Responsible for overall strategic planning, development and implementation of company own sales platform as well as online marketplaces (eg. Shopee, Lazada, Healthcare web-stores) for SEA markets
• Ensure smooth customers' buying journey online and be responsible to drive sales from company own sales platform and online marketplaces and maintain operational excellence while growing sales volume and value mix, and market share in eCommerce & Marketplace
• Lead regional campaigns along with assisting country teams to drive their respective local campaigns for company own sales platform and online marketplaces, while ensuring that the business practices comply with government policies and local regulations
• Retail key account management and P&L management for managed accounts
• Manage revenue growth, numbers of orders, number of customers, and average order value for managed accounts
• Perform campaign performance tracking and sales conversion rate calculation/data analysis to ensure company profitability
• Maintain effective relationships with internal and external stakeholders including sales, marketing, operations, finance teams; as well as distributors and agencies
• Ad hoc duties/ projects as assigned

Requirements:

• Minimum Bachelor's Degree or above in Business or Marketing
• 5+ years experience in relevant categories, with strong networking to brands and retail; social media savvy
• Experience in marketing and retail of medical products is advantageous
• Good interpersonal skills, strong logical thinking, and analytical skills
• Well connected to big players within the industry
• Collaborative and open to changes and challenges

Additional Responsibilities:

Reporting Team

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Specific requirements

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