Marketing Manager

MYCHOICE LIVING SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

TYESO is seeking a strategic, results-driven Digital Marketing Manager to lead marketing initiatives and drive growth through effective digital strategies. You will oversee marketing plans, product launches, campaigns, and budget allocation, while managing paid performance and leading marketing, e-commerce, and content teams to deliver measurable business results.

The ideal candidate combines strategic thinking with hands-on advertising expertise, strong leadership, and the ability to translate

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Several years of relevant experience in marketing, brand management, digital marketing, or a related field, with previous team leadership experience preferred.
• Proven ability to develop and implement marketing strategies that support brand growth and business objectives.
• Strong leadership, team management, communication, and stakeholder management skills.
• Excellent understanding of brand positioning, integrated marketing campaigns, digital marketing, and consumer behaviour.
• Experience managing marketing budgets, campaign performance, and KPIs.
• Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable marketing plans.
• Creative, proactive, results-oriented, and capable of making data-driven decisions.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns and priorities.

Responsibilities

• Develop and maintain a rolling 3–6-month marketing plan covering product launches, promotional campaigns, brand initiatives, and key marketing activities.
• Establish marketing priorities and ensure campaigns align with TYESO’s business objectives and growth targets.
• Plan and coordinate integrated marketing initiatives across digital channels, product launches, brand collaborations, and promotional activities.
• Identify market opportunities, consumer trends, and competitor activities to support marketing decisions.
• Review and adjust marketing plans based on business priorities, campaign performance, and market conditions.
• Personally set up, launch, test, monitor, and optimize paid advertising campaigns across relevant digital advertising platforms.
• Analyze sales performance, conversion rates, advertising spend, ROAS, and other key performance indicators.
• Monitor campaign effectiveness and identify opportunities to improve advertising efficiency and sales results.
• Conduct testing of advertising creatives, audiences, targeting strategies, and campaign approaches.
• Allocate advertising budgets strategically to maximize marketing effectiveness and business returns.
• Prepare performance insights and recommend data-driven improvements to ongoing and future campaigns.
• Develop, manage, and monitor the marketing budget in line with business objectives.
• Track marketing expenditure and evaluate the effectiveness of marketing investments.
• Review campaign results against established targets and identify areas requiring improvement.
• Ensure marketing resources are allocated effectively across campaigns, channels, and projects.
• Lead and coordinate the marketing, e‑commerce, and content teams to achieve shared business objectives.
• Establish brand positioning, creative direction, campaign priorities, and marketing standards.
• Prioritize team workloads, assign responsibilities, and monitor project progress and deliverables.
• Review and approve marketing materials, advertising creatives, campaign assets, and promotional content.
• Ensure all marketing activities maintain a consistent brand identity and meet quality expectations.
• Coach team members, provide feedback, and support continuous improvement in team performance.
• Lead cross‑functional projects involving marketing, e‑commerce, content, sales, retail, and other relevant teams.
• Coordinate key brand partnerships and major marketing initiatives to support business growth.
• Work with the Marketing Executive on KOL partnerships, affiliate collaborations, and joint promotional activities.
• Oversee marketing campaign direction while allowing the E-commerce Executive to manage routine online store setup and operational updates.
• Ensure teams communicate effectively and deliver projects according to agreed timelines and priorities.
• Prepare and present monthly marketing performance reports to the business owner.
• Report campaign results, advertising performance, budget utilization, business issues, and upcoming marketing plans.
• Highlight risks, challenges, and decisions requiring the business owner's approval.
• Provide actionable recommendations to improve marketing performance, operational efficiency, and business growth.

Skills

Leadership

Strategic thinking

Budget management

Cross-functional coordination

Analytical thinking

Project management

Communication

Stakeholder management

Creative

Data-driven decisions

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

Microsoft Office

Marketing analytics tools

Social media management tools

Google Ads

Facebook Ads

Job description

TYESO is looking for a strategic, results-driven, and hands‑on Digital Marketing Manager to lead our marketing initiatives and drive business growth through effective digital marketing strategies.

In this role, you will oversee marketing plans, product launches, advertising campaigns, and budget allocation while actively managing and optimizing paid advertising performance. You will lead the marketing, e‑commerce, and content teams, establish brand and creative direction, and ensure marketing initiatives deliver measurable business results.

The ideal candidate combines strategic thinking with practical digital advertising expertise and strong leadership skills. You should be comfortable analyzing performance data, managing budgets, coordinating cross‑functional projects, and presenting business results and recommendations directly to the business owner.

Key Responsibilities

Develop and maintain a rolling 3–6-month marketing plan covering product launches, promotional campaigns, brand initiatives, and key marketing activities.

Establish marketing priorities and ensure campaigns align with TYESO’s business objectives and growth targets.

Plan and coordinate integrated marketing initiatives across digital channels, product launches, brand collaborations, and promotional activities.

Identify market opportunities, consumer trends, and competitor activities to support marketing decisions.

Review and adjust marketing plans based on business priorities, campaign performance, and market conditions.

Paid Advertising & Performance Optimization

Personally set up, launch, test, monitor, and optimize paid advertising campaigns across relevant digital advertising platforms.

Analyze sales performance, conversion rates, advertising spend, return on advertising spend (ROAS), and other key performance indicators.

Monitor campaign effectiveness and identify opportunities to improve advertising efficiency and sales results.

Conduct testing of advertising creatives, audiences, targeting strategies, and campaign approaches.

Allocate advertising budgets strategically to maximize marketing effectiveness and business returns.

Prepare performance insights and recommend data-driven improvements to ongoing and future campaigns.

Budget Management & Business Performance

Develop, manage, and monitor the marketing budget in line with business objectives.

Track marketing expenditure and evaluate the effectiveness of marketing investments.

Review campaign results against established targets and identify areas requiring improvement.

Ensure marketing resources are allocated effectively across campaigns, channels, and projects.

Lead and coordinate the marketing, e‑commerce, and content teams to achieve shared business objectives.

Establish brand positioning, creative direction, campaign priorities, and marketing standards.

Prioritize team workloads, assign responsibilities, and monitor project progress and deliverables.

Review and approve marketing materials, advertising creatives, campaign assets, and promotional content.

Ensure all marketing activities maintain a consistent brand identity and meet quality expectations.

Coach team members, provide feedback, and support continuous improvement in team performance.

Cross‑Functional Coordination & Partnerships

Lead cross‑functional projects involving marketing, e‑commerce, content, sales, retail, and other relevant teams.

Coordinate key brand partnerships and major marketing initiatives to support business growth.

Work with the Marketing Executive on KOL partnerships, affiliate collaborations, and joint promotional activities.

Oversee marketing campaign direction while allowing the E-commerce Executive to manage routine online store setup and operational updates.

Ensure teams communicate effectively and deliver projects according to agreed timelines and priorities.

Reporting & Business Updates

Prepare and present monthly marketing performance reports to the business owner.

Report campaign results, advertising performance, budget utilization, business issues, and upcoming marketing plans.

Highlight risks, challenges, and decisions requiring the business owner's approval.

Provide actionable recommendations to improve marketing performance, operational efficiency, and business growth.

Requirements

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

Several years of relevant experience in marketing, brand management, digital marketing, or a related field, with previous team leadership experience preferred.

Proven ability to develop and implement marketing strategies that support brand growth and business objectives.

Strong leadership, team management, communication, and stakeholder management skills.

Excellent understanding of brand positioning, integrated marketing campaigns, digital marketing, and consumer behaviour.

Experience managing marketing budgets, campaign performance, and key performance indicators (KPIs).

Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable marketing plans.

Creative, proactive, results‑oriented, and capable of making data‑driven decisions.

Excellent project management and organisational skills, with the ability to manage multiple campaigns and priorities.

Proficient in Microsoft Office and familiar with digital marketing analytics and social media management tools.

Strong communication skills in English and Bahasa Malaysia.

Able to collaborate effectively with internal teams, external agencies, event companies, and business partners.