Content Creator

MYCHOICE LIVING SDN. BHD.; Kuala Lumpur; On-site; MYR 30,000 - 42,000; Full time

Job summary

TYESO in Malaysia is seeking a creative on-camera Content Creator to develop engaging content that showcases our products and strengthens our brand across social media. You will plan topics, write scripts and captions, and participate in short-form video production.

Collaborating with the Videographer and Designer, you will adapt content for TikTok, Instagram and Facebook, publish content, monitor engagement, and keep the content calendar on track.

Qualifications

• Diploma or Bachelor's degree in Mass Communication, Marketing, Digital Media, Multimedia, or related field.
• Experience in content creation, social media management, or short-form video production is an advantage.
• Fresh graduates with a strong portfolio and passion for content creation are welcome to apply.
• Creative, resourceful, and familiar with social media trends and content formats.
• Comfortable appearing on camera and participating in video production.
• Good writing skills for scripts, captions, and social media content.
• Familiarity with platforms such as TikTok, Instagram, and Facebook.
• Basic knowledge of video editing tools such as CapCut or similar applications is an advantage.
• Good communication, organizational, and time-management skills.
• Able to work collaboratively with videographers, designers, and other internal teams.
• Able to manage multiple content tasks and meet deadlines.
• Good command of Chinese, English and Bahasa Malaysia.

Responsibilities

• Plan content topics and ideas based on platform trends, product benefits, customer interests, and everyday product use cases.
• Develop creative concepts for short-form videos, product showcases, promotional content, and brand storytelling.
• Write video scripts, social media captions, hooks, and other content copy.
• Identify relevant trends, trending formats, and content opportunities that align with TYESO's brand identity.
• Maintain a social media content calendar to ensure consistent and timely content production.
• Appear on camera and participate in short-form video production, product demonstrations, and other content activities.
• Work closely with the Videographer and Designer to develop and complete content according to project requirements.
• Coordinate content production timelines and ensure deliverables are completed on schedule.
• Adapt content into different formats and versions suitable for platforms such as TikTok, Instagram, and Facebook.
• Ensure all content follows TYESO's brand guidelines and approved messaging.
• Manage and publish approved content across TYESO's social media accounts.
• Ensure captions, visuals, videos, tags, and other publishing details are accurate before posting.
• Follow the internal content approval process before publishing.
• Maintain consistency in brand voice, messaging, and content quality across platforms.
• Monitor comments, messages, and audience interactions to support brand engagement.
• Route product enquiries, order-related questions, and customer complaints to the Customer Service team.
• Forward partnership invitations, collaboration proposals, and influencer-related enquiries to the Marketing Executive.
• Track content performance, including views, reach, engagement, and audience feedback.
• Identify successful content formats, topics, and presentation styles.
• Recommend improvements to content ideas, scripts, hooks, and creative approaches based on performance insights.
• Monitor social media trends and audience preferences to continuously improve content effectiveness.
• Prepare regular content performance updates and contribute ideas for future content planning.

Skills

Content creation

Social media management

Video production

Script writing

Camera presence

CapCut

Education

Diploma or Bachelor's degree in Mass Communication, Marketing, Digital Media, Multimedia, or related field

Tools

CapCut

Job description

TYESO is looking for a creative, confident, and trend-aware Content Creator to develop engaging content that showcases our products, connects with our audience, and strengthens our brand presence across social media platforms.

In this role, you will plan content ideas, write scripts and captions, participate in short-form video production, and manage content publishing across our social media accounts. You will collaborate with the Videographer and Designer to produce high-quality, platform-specific content while monitoring audience engagement and content performance.

This is an on-camera content creation role, not a video editing position. We are looking for someone who enjoys being in front of the camera, communicates confidently, and can present products in an engaging and natural way.

Key Responsibilities

Content Planning & Development

Plan content topics and ideas based on platform trends, product benefits, customer interests, and everyday product use cases.

Develop creative concepts for short-form videos, product showcases, promotional content, and brand storytelling.

Write video scripts, social media captions, hooks, and other content copy.

Identify relevant trends, trending formats, and content opportunities that align with TYESO's brand identity.

Maintain a social media content calendar to ensure consistent and timely content production.

Appear on camera and participate in short-form video production, product demonstrations, and other content activities.

Work closely with the Videographer and Designer to develop and complete content according to project requirements.

Coordinate content production timelines and ensure deliverables are completed on schedule.

Adapt content into different formats and versions suitable for platforms such as TikTok, Instagram, and Facebook.

Ensure all content follows TYESO's brand guidelines and approved messaging.

Social Media Management & Publishing

Manage and publish approved content across TYESO's social media accounts.

Ensure captions, visuals, videos, tags, and other publishing details are accurate before posting.

Follow the internal content approval process before publishing.

Maintain consistency in brand voice, messaging, and content quality across platforms.

Monitor comments, messages, and audience interactions to support brand engagement.

Route product enquiries, order-related questions, and customer complaints to the Customer Service team.

Forward partnership invitations, collaboration proposals, and influencer-related enquiries to the Marketing Executive.

Performance Monitoring & Improvement

Track content performance, including views, reach, engagement, and audience feedback.

Identify successful content formats, topics, and presentation styles.

Recommend improvements to content ideas, scripts, hooks, and creative approaches based on performance insights.

Monitor social media trends and audience preferences to continuously improve content effectiveness.

Prepare regular content performance updates and contribute ideas for future content planning.

Requirements

Diploma or Bachelor's degree in Mass Communication, Marketing, Digital Media, Multimedia, or a related field.

Experience in content creation, social media management, or short-form video production is an advantage.

Fresh graduates with a strong portfolio and passion for content creation are welcome to apply.

Creative, resourceful, and familiar with social media trends and content formats.

Comfortable appearing on camera and participating in video production.

Good writing skills for scripts, captions, and social media content.

Familiarity with platforms such as TikTok, Instagram, and Facebook.

Basic knowledge of video editing tools such as CapCut or similar applications is an advantage.

Good communication, organizational, and time-management skills.

Able to work collaboratively with videographers, designers, and other internal teams.

Able to manage multiple content tasks and meet deadlines.

Good command of Chinese, English and Bahasa Malaysia.