Marketing Executive

MYCHOICE LIVING SDN. BHD.; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

TYESO is seeking a proactive Marketing Executive to strengthen our brand presence through influencer partnerships, affiliate marketing, brand collaborations, and integrated campaigns. You will identify KOLs, coordinate campaigns, support product launches, and manage event publicity, building strong partnerships and driving customer engagement across Malaysia.

You will coordinate multiple projects, track performance metrics, and ensure deliverables align with brand guidelines, timelines, and

Qualifications

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
• Fresh graduates with an interest in marketing are encouraged to apply.
• Good written and verbal communication skills in English, Bahasa Malaysia and Chinese.
• Creative, proactive, and passionate about branding, marketing campaigns, and consumer engagement.
• Familiar with social media platforms and current digital marketing trends.
• Basic knowledge of content creation tools such as Canva and video editing applications.

Responsibilities

• KOL & Affiliate Management: research, outreach, negotiate terms, coordinate samples, follow up on content, monitor results.
• Brand Collaborations & Partnerships: identify opportunities, prepare proposals, coordinate discussions and joint promotions.
• Marketing Campaigns & Product Launches: coordinate launches, briefs, timelines, and materials with internal teams and partners.
• Event Publicity & Marketing Support: assist event publicity, invitations, and offline events coordination.

Skills

English proficiency

Bahasa Malaysia

Chinese language

Education

Diploma or Bachelor’s in Marketing / Mass Comm / Business Admin

Tools

Canva

Video editing

Job description

TYESO is looking for a proactive, creative, and organized Marketing Executive to strengthen our brand presence through influencer partnerships, affiliate marketing, brand collaborations, and integrated marketing campaigns.

In this role, you will identify suitable KOLs, content creators, and affiliates, negotiate collaboration terms, coordinate promotional activities, and build relationships with external partners. You will also support product launches, marketing campaigns, and event publicity to increase brand awareness and customer engagement.

The ideal candidate has strong communication and negotiation skills, enjoys building partnerships, and can coordinate multiple marketing projects effectively.

Key Responsibilities

KOL & Affiliate Management

Research and identify suitable Key Opinion Leaders (KOLs), influencers, content creators, and affiliates who align with TYESO's brand identity and target audience.

Reach out to potential partners to explore collaboration opportunities.

Negotiate collaboration terms, commissions, deliverables, and content requirements within approved budgets and guidelines.

Coordinate product sample arrangements and ensure samples are delivered to the relevant partners.

Follow up on creator content, scheduled posts, livestreams, and other agreed promotional activities.

Monitor collaboration results and collect performance data to evaluate effectiveness.

Maintain and update the KOL, influencer, and affiliate partner database.

Brand Collaborations & Partnerships

Identify potential brand collaboration opportunities and develop joint promotional ideas with suitable partners.

Prepare collaboration proposals and coordinate discussions with potential partners.

Follow up on partnership proposals, approvals, timelines, and execution.

Coordinate joint promotions, co-branded campaigns, product collaborations, and other partnership initiatives.

Build and maintain positive working relationships with external brands, agencies, creators, and affiliates.

Marketing Campaigns & Product Launches

Coordinate product launches, seasonal promotions, and integrated marketing campaigns.

Prepare campaign briefs, timelines, and project requirements for relevant internal teams and external partners.

Coordinate the development of campaign materials, including designs, videos, promotional assets, and other marketing deliverables.

Follow up with designers, content creators, and other stakeholders to ensure materials are completed according to the campaign schedule.

Monitor campaign progress and ensure all deliverables align with approved marketing plans and brand guidelines.

Assist in tracking campaign performance and preparing reports with recommendations for improvement.

Event Publicity & Marketing Support

Support the Event Executive with event publicity, creator invitations, and brand collaboration activities.

Coordinate with KOLs, influencers, and partners to support pop-ups, exhibitions, product launches, and other offline events.

Assist in developing promotional activities to increase event awareness and audience engagement.

Coordinate marketing deliverables and partnership arrangements to support successful event execution.

Requirements

Diploma or Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.

Previous experience in marketing, digital marketing, brand management, or social media management is an advantage.

Fresh graduates with a strong interest in marketing are encouraged to apply.

Good written and verbal communication skills in English, Bahasa Malaysia and Chinese; proficiency in English and Bahasa Malaysia is an advantage.

Creative, proactive, and passionate about branding, marketing campaigns, and consumer engagement.

Familiar with social media platforms and current digital marketing trends.

Basic knowledge of content creation tools such as Canva and video editing applications is an advantage.

Strong organisational, interpersonal, and project coordination skills.

Able to manage multiple tasks, meet deadlines, and work effectively in a team.

Analytical mindset with the ability to interpret marketing performance data and identify opportunities for improvement.

Willing to participate in marketing events, promotional activities, and other assignments when required.