Marketing Lead

Cognicore Outsourcing Service; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Cognicore Outsourcing Service is seeking a marketing leader to define GTM & Brand Strategy for launches across India and Australia, while driving integrated campaigns across paid ads, social, SEO, and CRM. You will own player acquisition through Meta and TikTok, build affiliate and KOL partnerships, and manage retention via CRM channels.

Lead a small team, oversee budgeting, and present data-driven reports to leadership.

Qualifications

• Proven track record marketing to India, Malaysia, Thailand, Vietnam or SEA.
• Experience managing ad spend across Meta/Google/TikTok with strong ROAS.
• Experience launching or scaling brands with defined identity, voice, and positioning.

Responsibilities

• Develop GTM & Brand Strategy for launches across India/Australia.
• Lead 360-degree campaigns across paid, social, SEO, and CRM.
• Drive Player Acquisition via Meta, Google, TikTok with budget management.
• Build Affiliate & KOL partnerships from scratch and optimize performance.
• Manage Retention & Community through CRM, Telegram and Discord communities.
• Lead a team of three specialists, manage budget, and report ROI to leadership.

Skills

Asian market knowledge

Performance marketing

Brand building

Leadership

Data-driven mindset

Job description

Develop GTM & Brand Strategy: Define launch plans for new brands across India/Australia. Establish brand identity, tone of voice, and positioning for each target market.

Lead Integrated Campaigns: Plan and execute 360-degree campaigns across paid ads, social, SEO, and CRM. Oversee creative production with your Graphic Designer for promotions and product launches.

Drive Player Acquisition: Own all acquisition channels with focus on Meta and TikTok ads. Manage budgets, optimize campaigns, and deliver strong ROAS. Identify new channels to scale growth.

Build Affiliate & KOL Partnerships: Establish affiliate program from scratch—recruit partners, negotiate terms, optimize performance. Manage influencer campaigns with KOLs across local/niche markets to amplify reach.

Manage Retention & Community: Develop CRM systems for email, push notifications, and personalized offers. Build engaged communities on Telegram and Discord while managing player feedback.

Lead Team, Budget & Reporting: Mentor your team of three specialists and identify future hiring needs. Own marketing budget, track ROI, and present data-driven reports to leadership.

Requirements & Qualifications

Proven Asian Market Track Record: Successfully marketed to India, Malaysia, Thailand, Vietnam, or other SEA countries. Understand cultural nuances, platform preferences, and local trends.

Performance Marketing Expertise: Managed significant ad spend across Meta, Google, or TikTok. Delivered double-digit ROAS or scaled acquisition efficiently.

Brand-Building Experience: Helped launch or scale a brand from early stage. Know how to define identity, voice, and positioning for emotional connection with players.

Team Leadership Skills: Led designers, specialists, or analysts before. Inspire alignment, delegate effectively, and collaborate with Product, Compliance, and Support teams.

Data-Driven Mindset: Build dashboards, track LTV, CVR, and ROAS obsessively. Test, measure, and optimize based on evidence. Explain performance with clarity.

Experience in fast-paced/ competitive industry is preferable.

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