Head of Marketing

BettingJobs; Kuala Lumpur; On-site; MYR 360,000 - 600,000; Full time

Job summary

BettingJobs in Malaysia (Kuala Lumpur) is seeking a Head of Marketing to lead our GTM engine, define our category narrative, and scale revenue to its next milestone.

This is a legacy-defining mandate for a proven marketing executive who will have full strategic autonomy, direct CEO partnership, and resources to build a world-class growth organization.

Qualifications

• 8+ years of progressive marketing experience.
• 3+ years in a senior executive role (Senior Manager or Head of Department).
• Experience in South East Asian markets (Malaysia, Singapore, Thailand, Vietnam).
• Executive leadership experience driving brand architecture and measurable growth funnels.
• Strong commercial judgement—knowing when to stop, pivot, or scale campaigns.
• Deep market intuition and customer understanding beyond tools and tactics.
• Proficiency in English.

Responsibilities

• Own performance across the full funnel—optimizing acquisition costs, retention, and payback periods to drive high-value customer growth.
• Define core positioning, target audience, and brand narrative to ensure the platform remains the leader in its space.
• Integrate campaigns, creators, content, and sponsorships into a cohesive strategy that boosts organic traffic and conversions.
• Balance budget dynamically between short-term revenue and long-term brand equity based on evidence.
• Establish clear evaluation systems that measure brand awareness and performance marketing against metrics.
• Build, mentor, and align marketing teams around ownership, timelines, and review cycles.

Skills

Marketing leadership

Strategic thinking

Executive leadership

Market intuition

Commercial judgement

English proficiency

Brand growth

Job description

We are hiring a Head of Marketing to lead our GTM engine, define our category narrative, and scale revenue to its next major milestone.

This isn’t a standard corporate maintenance role—it is a legacy-defining mandate for a proven marketing executive looking for full strategic autonomy, direct CEO partnership, and the resources to build a world-class growth organization.

Key Responsibilities

• Own performance across the full funnel—optimizing acquisition costs, retention, and payback periods to drive high-value customer growth.
• Define our core positioning, target audience, and brand narrative to ensure our platform is the memorable leader in our space.
• Integrate campaigns, creators, content, and sponsorships into a cohesive strategy that boosts organic traffic and conversions.
• Dynamically balance the budget between short-term revenue generation and long-term brand equity based on clear evidence.
• Establish clear, tailored evaluation systems that measure brand awareness and performance marketing against their proper metrics.
• Build, mentor, and align high-performing marketing teams around clear ownership, execution timelines, and review cycles.

What This Role Offers

• Strategic Autonomy: A true seat at the executive table with direct influence over company strategy and board-level vision.
• High-Impact Mandate: Full backing, budget, and freedom to deploy ambitious campaigns.

Must Have

• 8+ years of progressive marketing experience, including 3+ years in a senior executive role (Senior Manager or Head of Department).
• Experience in the South East Asian markets (Malaysia, Singapore, Thailand, Vietnam)
• Executive leadership experience driving both brand architecture and measurable growth funnels.
• Strong commercial judgement—knowing exactly when to stop, pivot, or aggressively scale campaigns.
• Deep market intuition and customer understanding that goes far beyond software tools and tactical execution.
• Proven ability to translate big-picture strategy into clear team ownership and operational accountability.
• Proficiency in English.

Nice to Have

• Experience scaling both product-led and sales-led growth models simultaneously.
• Background helping companies navigate major growth phases, funding rounds, or strategic acquisitions.