Marketing Executive (SEM+SEO Specialist)

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking a Marketing Executive (SEM+SEO Specialist) to drive website promotion and online campaigns in Malaysia. The role focuses on Google Paid Search, SEO and content marketing, with emphasis on traffic, leads and online visibility.

Mandarin-speaking candidates are preferred for China-related campaigns. Requirements include 3+ years in digital marketing, hands-on Google Ads experience, and proficiency in Google Analytics and Search Console.

Qualifications

• Minimum 3 years of hands-on digital marketing, website marketing or performance marketing.
• Strong practical experience in Google Ads / Google Paid Search.
• Good knowledge of SEO, SEM, Google Analytics and Google Search Console.
• Experience with China-based campaigns or Chinese digital marketing platforms is highly preferred.
• Experience promoting B2B, industrial or technical products is a plus.

Responsibilities

• Develop and execute digital marketing strategies to increase website traffic, enquiries and leads.
• Manage and optimize Google Ads and paid search campaigns.
• Plan and execute SEO strategies to improve rankings and organic traffic.
• Update the company website with content, products and services.
• Develop website promotion campaigns across Google, social media and other channels.
• Analyze website traffic, conversions, and ROI.
• Create and manage digital content for LinkedIn, Facebook and other platforms.
• Coordinate with teams to develop landing pages and promotional materials.
• Conduct keyword and market research to identify online visibility opportunities.
• Track CPC, CTR, conversions and other marketing KPIs.

Skills

Google Ads

SEO

SEM

Google Analytics

Google Search Console

Lead Generation

Content Writing

English Communication

Mandarin Speaking

Digital Marketing Strategy

Tools

Google Ads Platform

Google Search Console

Keyword Research Tools

SEO Tools

Job description

Marketing Executive (SEM+SEO Specialist)

We are looking for an experienced Digital Marketing Executive / Specialist to take charge of our website promotion, Google paid advertising, SEO and overall online marketing activities.

The ideal candidate should have at least 3 years of hands-on digital marketing experience, particularly in website promotion and paid advertising. Experience working with Chinese websites or China-related digital marketing campaigns will be highly preferred.

Key Responsibilities

Develop and execute digital marketing strategies to increase website traffic, enquiries and leads.

Manage and optimize Google Ads / Google Paid Search campaigns, including keyword research, campaign setup, bidding, budget allocation and performance optimization.

Plan and execute SEO strategies to improve website ranking and organic traffic.

Manage the company's website and ensure content, products, services and company information are regularly updated.

Develop and execute website promotion campaigns across Google, social media and other relevant digital channels.

Analyze website traffic, conversion rates, advertising performance and lead generation results.

Use tools such as Google Analytics, Google Search Console, Google Ads and SEO tools to monitor and improve performance.

Create and manage digital content for LinkedIn, Facebook and other relevant platforms to drive traffic to the company website.

Coordinate with internal teams to develop landing pages, marketing content, product information and promotional materials.

Conduct keyword, competitor and market research to identify opportunities for increasing online visibility.

Track and report CPC, CTR, conversion rate, leads, website traffic, ROI and other key marketing KPIs.

Continuously test and optimize advertisements, keywords, landing pages and website content.

Support overall brand awareness and online presence in Malaysia and international markets.

Requirements

Minimum 3 years of hands-on experience in Digital Marketing, Website Marketing or Performance Marketing.

Strong practical experience in Google Ads / Google Paid Search is required.

Good knowledge of SEO, SEM, Google Analytics and Google Search Console.

Experience in website promotion, traffic acquisition and lead generation.

Experience managing and optimizing paid advertising campaigns based on performance and ROI.

Experience with China-based companies, China-related websites or Chinese digital marketing platforms is highly preferred.

Candidates with experience promoting B2B, industrial, construction, machinery, engineering or technical products/services will have an advantage.

Strong analytical skills with the ability to interpret digital marketing data and make optimization decisions.

Good English communication and content-writing skills.

Mandarin-speaking candidates are strongly preferred due to communication with Chinese management/HQ.

Able to work independently and take ownership of digital marketing performance.

Creative, proactive and results-oriented.