Digital Marketing Lead: SEM/SEO & China Campaigns

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking a Marketing Executive (SEM+SEO Specialist) to drive website promotion and online campaigns in Malaysia. The role focuses on Google Paid Search, SEO and content marketing, with emphasis on traffic, leads and online visibility.

Mandarin-speaking candidates are preferred for China-related campaigns. Requirements include 3+ years in digital marketing, hands-on Google Ads experience, and proficiency in Google Analytics and Search Console.

Qualifications

• Minimum 3 years of hands-on digital marketing, website marketing or performance marketing.
• Strong practical experience in Google Ads / Google Paid Search.
• Good knowledge of SEO, SEM, Google Analytics and Google Search Console.
• Experience with China-based campaigns or Chinese digital marketing platforms is highly preferred.
• Experience promoting B2B, industrial or technical products is a plus.

Responsibilities

• Develop and execute digital marketing strategies to increase website traffic, enquiries and leads.
• Manage and optimize Google Ads and paid search campaigns.
• Plan and execute SEO strategies to improve rankings and organic traffic.
• Update the company website with content, products and services.
• Develop website promotion campaigns across Google, social media and other channels.
• Analyze website traffic, conversions, and ROI.
• Create and manage digital content for LinkedIn, Facebook and other platforms.
• Coordinate with teams to develop landing pages and promotional materials.
• Conduct keyword and market research to identify online visibility opportunities.
• Track CPC, CTR, conversions and other marketing KPIs.

Skills

Google Ads

SEO

SEM

Google Analytics

Google Search Console

Lead Generation

Content Writing

English Communication

Mandarin Speaking

Digital Marketing Strategy

Tools

Google Ads Platform

Google Search Console

Keyword Research Tools

SEO Tools

Job description

Private Advertiser is seeking a Marketing Executive (SEM+SEO Specialist) to drive website promotion and online campaigns in Malaysia. The role focuses on Google Paid Search, SEO and content marketing, with emphasis on traffic, leads and online visibility.

Mandarin-speaking candidates are preferred for China-related campaigns. Requirements include 3+ years in digital marketing, hands-on Google Ads experience, and proficiency in Google Analytics and Search Console.