Marketing Executive (Content Creator)

Poh Kong Holdings Berhad; Petaling Jaya; On-site; MYR 47,000 - 74,000; Full time

Benefits offered by this job

Free coffee

Professional skills development

Job summary

Poh Kong Holdings Berhad, established Jewellery retailer with extensive national presence, is seeking a Marketing Executive (Content Creator) to craft and manage content across social media, websites, and EDMs to support campaigns and product launches.

The role collaborates with internal teams and external partners to ensure content aligns with the Poh Kong brand and drives audience engagement across platforms.

Qualifications

• Degree or professional course in Marketing, Business Admin or related field.
• Minimum 1 year of digital content creation or social media marketing experience.
• Fresh graduates are encouraged to apply.

Responsibilities

• Develop and execute engaging visual and written content across social media, websites, EDMs, and other marketing materials.
• Ensure all content is proofread and aligned with Poh Kong's brand identity.
• Plan and manage content calendars and timelines, adapt content for different platforms.
• Coordinate with malls, partners, and media owners to distribute content across channels.
• Monitor content performance and optimize future content based on engagement and feedback.
• Plan, execute, and optimize performance marketing campaigns with KPIs and metrics.

Skills

Content creation

Social media management

Copywriting

English proficiency

Chinese language

BM language

Education

Marketing degree

Business Admin

Tools

Canva

Adobe Creative Suite

Job description

We are hiring a Marketing Executive (Content Creator) to create and manage engaging content across social media, websites, EDMs, and other marketing platforms. This role supports marketing campaigns, product launches, in-store activities, and retail initiatives while ensuring all content aligns with Poh Kong's brand identity.

Key responsibilities

Develop and execute engaging visual and written content, including image, videos, reels, static visuals, and copy, across social media, websites, EDMs, and other marketing materials for campaigns, product launches, in-store activities, retail initiatives, and related marketing activities

Ensure all content is proofread and consistently aligned with Poh Kong's brand identity

Plan and manage content calendars and timelines, adapt content for different platforms (Instagram, Facebook, TikTok)

Coordinate with malls, partners, and media owners to distribute and amplify content across owned, partner, and third-party channels to maximize brand exposure

Conduct competitor and industry analysis to track trends, best practices, and content performance across platforms

Monitor and analyze content and platform performance, engagement, and audience behavior, including post comments, customer feedback, and interactions, to optimize future content and drive continuous improvement

Plan, execute, and optimize performance marketing campaigns, including social media ads, SEO, SEM, and other paid channels, either directly or in collaboration with agencies, with a strong understanding of KPIs and campaign metrics

Collaborate with internal teams, outlets, external partners, and KOL/KOCs to support campaigns, content shoots, and collaborations, including coordination, briefing, and execution support

Assist and support ad-hoc events as needed

About you

Degree or professional course in Marketing, Business Admin or related field

Minimum 1 year of experience in digital content creation or social media marketing preferred

Fresh graduates are encouraged to apply

Proven experience managing multiple social media platforms

Able to create, write, and proofread content for social media and digital platforms

Able to speak fluently and write in English, Chinese and BM

Independent, passionate, presentable, willing to learn and love meeting people and working as a team

Friendly and supportive working environment

Company benefits:

• Free coffee to fuel your productivity
• Develop practical skills in communication, problem-solving, and teamwork in a professional work environment.

Established in 1976 with its first outlet in Petaling Jaya, Poh Kong continues to be at the forefront of the jewellery industry and enjoys tremendous growth. Being listed in Bursa Malaysia since 2004 has driven Poh Kong to even more success since its inception. Today, Poh Kong has its own manufacturing facility in Shah Alam and more than 100 outlets nationwide, thus earning its position as Malaysia’s largest jewellery retail chain store. Poh Kong’s passion in the business and its dedication to providing fine jewellery of top-notch quality and international standards have always played a pivotal role.

Established in 1976 with its first outlet in Petaling Jaya, Poh Kong continues to be at the forefront of the jewellery industry and enjoys tremendous growth. Being listed in Bursa Malaysia since 2004 has driven Poh Kong to even more success since its inception. Today, Poh Kong has its own manufacturing facility in Shah Alam and more than 100 outlets nationwide, thus earning its position as Malaysia’s largest jewellery retail chain store. Poh Kong’s passion in the business and its dedication to providing fine jewellery of top-notch quality and international standards have always played a pivotal role.