Marketing Manager

VERONA BAKE (M) SDN BHD; Selangor; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Career development

Exposure to end-to-end brand andretail

Competitive salary and benefits

Job summary

Verona Bake (M) Sdn Bhd in Selangor invites a creative Marketing Manager to lead the bakery brand marketing. You will develop integrated strategies to strengthen brand awareness, drive traffic, increase sales, and support the overall business growth by collaborating with Management, Operations, Bakery/Product Development and Design teams.

This role covers digital and social media marketing, campaigns, product launches, local store promotions, events and partnerships, with a strong focus on

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field is required.
• Minimum 5 years in marketing with leadership experience.
• Experience in F&B, bakery, retail, or consumer brands is advantageous.

Responsibilities

• Develop integrated annual and monthly marketing plans aligned with business objectives.
• Strengthen brand awareness, drive customer traffic, and increase sales.
• Coordinate campaigns across Digital, Brand, and Retail teams to ensure cohesive execution.
• Manage social media strategy across platforms and monitor performance.
• Plan events, promotions, and product launches to support growth.
• Lead partnerships and collaborations with brands, cafes, and vendors.

Skills

Marketing strategy

Brand management

Digital marketing

Social media

Campaign management

Team leadership

Analytics

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Master’s degree (plus)

Tools

Facebook Ads

Instagram

Google Analytics

MS Office / Google Suite

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are looking for a creative, strategic, and results-driven Marketing Manager to lead the marketing activities of our bakery brand. The successful candidate will be responsible for developing and executing integrated marketing strategies to strengthen brand awareness, drive customer traffic, increase sales, and support the overall business growth of the bakery.

This role will work closely with the Management, Operations, Bakery/Product Development, Design teams to ensure that all marketing campaigns and brand activities are effectively planned and executed.

We are looking for a creative, strategic, and results-driven Marketing Manager to lead the marketing activities of our bakery brand. The successful candidate will be responsible for developing and executing integrated marketing strategies to strengthen brand awareness, drive customer traffic, increase sales, and support the overall business growth of the bakery.

This role will work closely with the Management, Operations, Bakery/Product Development, Design teams to ensure that all marketing campaigns and brand activities are effectively planned and executed.

Job Responsibilities

• Marketing Strategy & Planning
  
  
  
  • Develop and implement comprehensive annual and monthly marketing plans aligned with the company’s business objectives.
  
  
  • Establish marketing strategies to increase brand awareness, customer acquisition, customer retention, and overall sales.
  
  
  • Identify target customer segments and develop suitable marketing strategies based on customer behaviour and market trends.
  
  
  • Plan marketing calendars covering campaigns, promotions, festive seasons, product launches, events, and key business periods.
  
  
  • Conduct market research and monitor competitors to identify new opportunities and potential market trends.
  
  
  • Recommend new marketing initiatives, platforms, collaborations, and promotional strategies to improve business performance.
  
  
  
  


• Brand Management
  
  
  
  • Develop and maintain a strong and consistent brand identity across all marketing channels and bakery outlets.
  
  
  • Ensure all promotional materials, advertisements, packaging, in-store materials, and digital content are aligned with the brand guidelines.
  
  
  • Work closely with the Design team to develop creative materials for campaigns, promotions, product launches, and seasonal activities.
  
  
  • Protect and strengthen the brand image through consistent communication and customer experience.
  
  
  • Continuously explore opportunities to enhance the bakery’s positioning and market presence.
  
  
  
  


• Digital & Social Media Marketing
  
  
  
  • Develop and manage social media strategies across platforms such as Facebook, Instagram, TikTok, Xiaohongshu (XHS), and other relevant channels.
  
  
  • Plan and manage monthly content calendars, including product features, promotions, campaigns, behind-the-scenes content, festive content, and engagement activities.
  
  
  • Work with the creative team to produce engaging photos, videos, reels, short-form videos, and other digital content.
  
  
  • Monitor social media performance, engagement, follower growth, reach, and conversion.
  
  
  • Manage paid digital advertising campaigns and optimise campaigns based on performance.
  
  
  • Monitor customer comments, reviews, feedback, and online reputation.
  
  
  • Identify suitable influencers, KOLs, content creators, and brand ambassadors for potential collaborations.
  
  
  
  


• Campaign & Promotion Management
  
  
  
  • Plan, execute, and evaluate marketing campaigns to drive sales and customer traffic.
  
  
  • Develop promotional mechanics, campaign concepts, communication plans, and supporting materials.
  
  
  • Coordinate campaigns for festive periods such as Chinese New Year, Valentine's Day, Hari Raya, Mid-Autumn Festival, Christmas, and other key occasions.
  
  
  • Manage promotional campaigns for new products, limited-edition products, seasonal products, and special bakery collections.
  
  
  • Coordinate campaign timelines with Operations and outlet teams to ensure smooth execution.
  
  
  • Monitor campaign results and provide recommendations for improvement.
  
  
  
  


• Product Launch & Bakery Marketing
  
  
  
  • Work closely with the Bakery/Product Development team on new product launches.
  
  
  • Develop marketing plans and promotional strategies for new products.
  
  
  • Coordinate product naming, key selling points, product descriptions, promotional messages, and launch materials.
  
  
  • Identify suitable marketing channels to maximise product exposure and sales.
  
  
  • Monitor customer response and sales performance after product launches.
  
  
  • Gather customer feedback and market insights to support future product development.
  
  
  
  


• Outlet & Retail Marketing
  
  
  
  • Develop marketing initiatives to increase customer traffic and sales at bakery outlets.
  
  
  • Plan outlet-specific promotions and local marketing activities where required.
  
  
  • Coordinate in-store promotional materials such as posters, standees, bunting, shelf displays, menu boards, and promotional signage.
  
  
  • Work with Operations to ensure promotional materials are correctly displayed and campaigns are properly executed at outlet level.
  
  
  • Conduct regular outlet visits to understand customer behaviour, promotional execution, and competitor activities.
  
  
  • Identify opportunities for local collaborations and community-based marketing.
  
  
  
  


• Events & Brand Activations
  
  
  
  • Plan and coordinate promotional events, product launches, pop-up activities, bazaars, exhibitions, and other brand activations.
  
  
  • Manage event planning, suppliers, agencies, manpower, materials, and timelines.
  
  
  • Develop creative concepts to increase customer engagement during events.
  
  
  • Measure event effectiveness based on traffic, sales, leads, engagement, and other relevant KPIs.
  
  
  
  


• Partnerships & Collaboration
  
  
  
  • Identify and develop potential partnerships with brands, cafés, hotels, corporates, communities, schools, event organisers, and other relevant businesses.
  
  
  • Explore cross-promotion and collaboration opportunities to expand the bakery’s customer base.
  
  
  • Manage external agencies, vendors, influencers, photographers, videographers, and other marketing partners.
  
  
  • Negotiate quotations and ensure marketing activities deliver good value and return on investment.
  
  
  
  


• Customer Engagement & CRM
  
  
  
  • Develop initiatives to increase customer engagement and repeat purchases.
  
  
  • Analyse customer feedback, reviews, purchasing behaviour, and market trends.
  
  
  • Support the development of customer loyalty programmes, membership campaigns, vouchers, and promotional initiatives.
  
  
  • Identify opportunities to improve customer retention and overall customer experience.
  
  
  • Monitor online reviews and coordinate with relevant teams to address customer concerns appropriately.
  
  
  
  


• Marketing Budget & Performance
  
  
  
  • Prepare and manage the annual and monthly marketing budget.
  
  
  • Monitor marketing expenditure and ensure activities remain within the approved budget.
  
  
  • Track the return on investment (ROI) of marketing campaigns and promotional activities.
  
  
  • Analyse campaign performance, sales results, customer acquisition, engagement, and other relevant KPIs.
  
  
  • Prepare regular marketing reports and present key findings and recommendations to Management.
  
  
  • Use data and market insights to continuously improve marketing strategies.
  
  
  
  


• Team Management
  
  
  
  • Lead, manage, and motivate the marketing team to achieve departmental objectives.
  
  
  • Set clear responsibilities, targets, KPIs, and deadlines for team members.
  
  
  • Review team performance and provide coaching and guidance where required.
  
  
  • Allocate resources effectively across multiple campaigns and projects.
  
  
  • Ensure all marketing projects are delivered accurately and within the agreed timeline.
  
  
  
  


• Cross-Department Collaboration
  
  
  
  • Work closely with Management, Operations, Bakery/Product Development, Purchasing, Finance, HR, and other departments.
  
  
  • Ensure marketing plans are aligned with operational capabilities and business objectives.
  
  
  • Communicate campaign details, timelines, promotional mechanics, and requirements clearly to relevant stakeholders.
  
  
  • Provide marketing insights to support business and product decisions.
  
  
  
  

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).


• Minimum 5 years of relevant marketing experience, with at least 2 years in a managerial or leadership position.


• Experience inF&B, bakery, café, retail, FMCG, lifestyle, or consumer brands will be an advantage.


• Preferred language(s): Mandarin, English & Bahasa Malaysia to effectively communicate with our diverse client base and stakeholders.


• Strong knowledge of digital marketing, social media, branding, campaign management, and retail marketing.


• Experience in managing marketing campaigns from planning through execution and post-campaign analysis.


• Experience working with agencies, designers, influencers, KOLs, and external vendors.


• Strong commercial awareness with a good understanding of sales and customer behaviour.


• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.


• Good analytical and problem-solving skills with the ability to interpret marketing data and performance reports.


• Excellent communication, negotiation, presentation, and interpersonal skills.


• Creative, proactive, detail-oriented, and able to work independently.


• Strong leadership skills with the ability to motivate and develop a marketing team.


• Applicants must be willing to work in Taman Perindustrian Putra, Puchong (Nearby Taman Mas).

Benefits

• Opportunity to lead the marketing direction of a growing bakery brand.


• Exposure to end-to-end brand and retail marketing.


• Opportunities to work on new product launches, festive campaigns, digital marketing, events, and brand collaborations.


• Career development and leadership opportunities.


• Competitive salary and benefits package.