Marketing Executive (Campaign & Promotion)

MR DIY Malaysia; Seri Kembangan; On-site; MYR 45,000 - 78,000; Full time

Job summary

MR D.I.Y. is seeking a Marketing Campaign Coordinator to plan and execute monthly promotional themes, oversee POSM production, and coordinate with designers and internal teams to ensure timely Go-Live.

You will track campaign performance, generate reports with insights, and collaborate with procurement, operations, and external vendors to drive retail success.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 1–2 years of relevant experience in marketing, campaign coordination, retail marketing or related roles.
• Exposure to POSM coordination, including artwork preparation, printing, and distribution timelines.
• Ability to work with designers or creative teams to develop Key Visuals (KV) and POSM materials.
• Strong communication and organizational skills, with the ability to liaise with internal stakeholders.

Responsibilities

• Campaign & POSM Management: Plan and execute monthly promotional themes and seasonal campaigns, ensuring stores have the right collateral before Go-Live.
• Creative Design: Work with designers to create Key Visuals (KV) and POSM assets aligned with brand identity and high conversion.
• Liaison: Act as primary contact for internal departments and external vendors.
• Performance Measurement: Track campaign performance and sales data.
• Reporting & Analysis: Prepare reports for campaigns with actionable ROI insights for management.

Skills

Campaign coordination

POSM coordination

Creative design collaboration

Stakeholder liaison

Performance tracking

Reporting & ROI analysis

Communication skills

Education

Bachelor’s degree in Marketing/Business Administration/Communications

Job description

• Campaign & POSM Management: Plan and execute monthly promotional themes and seasonal campaigns. You will oversee the production of in-store POSM and manage the timeline for printing and distribution. You are responsible for ensuring that every store has the right collateral before the campaign "Go-Live" date.
• Creative Design: Conceptualize and work closely with designers to create Key Visuals (KV) and various POSM assets that align with the brand identity while driving high conversion. Stakeholder
• Liaison: Act as the primary point of contact for internal departments (Procurement, Operations, Visual Merchandiser & etc.) and external vendors.
• Performance Measurement: Track the effectiveness and performance of the campaign and promotions such as sales data.
• Reporting & Analysis: Prepare reports for every campaign and promotions, providing actionable insights and ROI analysis to the management team

Key Responsibilities

• Campaign & POSM Management: Plan and execute monthly promotional themes and seasonal campaigns. You will oversee the production of in-store POSM and manage the timeline for printing and distribution. You are responsible for ensuring that every store has the right collateral before the campaign "Go-Live" date.
• Creative Design: Conceptualize and work closely with designers to create Key Visuals (KV) and various POSM assets that align with the brand identity while driving high conversion. Stakeholder
• Liaison: Act as the primary point of contact for internal departments (Procurement, Operations, Visual Merchandiser & etc.) and external vendors.
• Performance Measurement: Track the effectiveness and performance of the campaign and promotions such as sales data.
• Reporting & Analysis: Prepare reports for every campaign and promotions, providing actionable insights and ROI analysis to the management team

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 1–2 years of relevant working experience in marketing, campaign coordination, retail marketing or related roles.
• Basic understanding of campaign planning and execution.
• Exposure to POSM coordination, including artwork preparation, printing, and distribution timelines.
• Ability to work with designers or creative teams to develop Key Visuals (KV) and POSM materials.
• Comfortable liaising with internal stakeholders.
• Able to track basic campaign performance and sales data to support reporting.
• Good organizational and time-management skills.
• Strong communication skills and a willingness to learn in a fast-paced retail environment.

MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my

All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).

The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company’s motto of “Always Low Prices”.