Brand Partnership Manager

MR DIY Malaysia; Seri Kembangan; On-site; MYR 120,000 - 180,000; Full time

Job summary

MR D.I.Y. is seeking a senior Partnership Marketing professional to oversee strategic alliances and co-marketing initiatives across Malaysia. You will identify, pitch, and secure partnerships with brands, financial institutions, and digital platforms to drive growth and brand visibility.

Key responsibilities include leading cross-brand campaigns, negotiating favorable terms, aligning with internal teams, and growing the loyalty ecosystem through exclusive perks and data-driven optimization.

Qualifications

• Minimum 5 years in Partnership Marketing or related field.
• Bachelor's degree in Marketing, Business Administration, Mass Communications, or related discipline.
• Proven ability to source, negotiate, and execute multi-channel partnership campaigns with measurable commercial impact in the Malaysian market.
• Strong negotiation, contract management, and analytical skills.
• Fluent in English and Bahasa Melayu (written and spoken); Mandarin is a plus.
• In-depth knowledge of Malaysia's retail landscape, consumer trends, and digital payment ecosystems.

Responsibilities

• Strategic Alliance Development: Proactively identify, pitch, and build long-term partnerships with global and local consumer brands, financial institutions, digital payment providers, telcos, shopping malls, etc.
• Co-Marketing Campaign Management: Lead end-to-end execution of cross-brand promotions and co-marketing campaigns from strategy to collateral deployment and launch.
• Commercial Negotiation: Drive terms to secure co-funding, subsidies, sponsorship, and external media placement to maximize MR DIY's marketing ROI.
• Cross-Functional Alignment: Coordinate with Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal.
• Loyalty Ecosystem Growth: Source exclusive perks for loyalty program members to drive app downloads and engagement.
• Performance & Data Analytics: Establish KPIs, track performance and deliver post-campaign reports for future optimization.

Skills

Partnership marketing

Negotiation

Analytics

Cross-functional collaboration

Stakeholder management

Multilingual proficiency

Education

Bachelor's degree in Marketing/Business Admin/M Mass Communications

Job description

• Strategic Alliance Development: Proactively identify, pitch, and build long-term partnerships with global and local consumer brands, financial institutions, digital payment providers, telcos, shopping malls and etc.
• Co-Marketing Campaign Management: Lead end-to-end execution of cross-brand promotions and co-marketing campaigns from strategy to marketing collateral deployment and launch.
• Commercial Negotiation: Drive commercial terms to secure co-funding, promotional subsidies, sponsorship, and external media placement to maximize MR DIY's marketing ROI.
• Cross-Functional Alignment: Work seamlessly with internal stakeholders including Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal to ensure campaigns run smoothly across all channels.
• Loyalty Ecosystem Growth: Partner with external brands to source exclusive perks and privileges for members of loyalty program to drive app downloads and member engagement.
• Performance & Data Analytics: Establish campaign KPIs, track performance and deliver post-campaign evaluation reports to optimize future partnership investments.

Key Responsibilities

• Strategic Alliance Development: Proactively identify, pitch, and build long-term partnerships with global and local consumer brands, financial institutions, digital payment providers, telcos, shopping malls and etc.
• Co-Marketing Campaign Management: Lead end-to-end execution of cross-brand promotions and co-marketing campaigns from strategy to marketing collateral deployment and launch.
• Commercial Negotiation: Drive commercial terms to secure co-funding, promotional subsidies, sponsorship, and external media placement to maximize MR DIY's marketing ROI.
• Cross-Functional Alignment: Work seamlessly with internal stakeholders including Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal to ensure campaigns run smoothly across all channels.
• Loyalty Ecosystem Growth: Partner with external brands to source exclusive perks and privileges for members of loyalty program to drive app downloads and member engagement.
• Performance & Data Analytics: Establish campaign KPIs, track performance and deliver post-campaign evaluation reports to optimize future partnership investments.

Requirements

• Minimum 5 years in Partnership Marketing, Strategic Alliances, Brand Partnerships, or Business Development, preferably within Retail and FMCG.
• Bachelor's degree in Marketing, Business Administration, Mass Communications, or a related discipline.
• Proven ability to source, negotiate, and execute multi-channel partnership campaigns with measurable commercial impact in the Malaysian consumer market.
• Strong negotiation, contract management, and analytical skills with a knack for structuring win-win commercial frameworks.
• In-depth knowledge of Malaysia's retail landscape, consumer trends, consumer banking, and digital payment ecosystems.
• Professional fluency in English and Bahasa Melayu (written and spoken).
• Proficiency in Mandarin is a strong advantage given stakeholder interactions.
• Highly resilient, comfortable working in a fast-paced environment, and skilled at prioritizing multiple high-stakes projects simultaneously.

MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my

All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).

The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company's motto of “Always Low Prices”.