Marketing Executive

SegWitz Sdn Bhd; Petaling Jaya; On-site; MYR 70,000 - 130,000; Full time

Job summary

SegWitz Sdn Bhd in Malaysia is seeking a seasoned B2B Marketing professional to lead end-to-end campaigns, GTM launches, and content strategies for high-impact projects. You will drive marketing operations, analytics, and martech initiatives to generate demand and accelerate pipeline.

This role requires collaboration across startups, SMEs, and PLCs within a fast-moving environment. Ideal candidates bring 3–4 years of B2B marketing experience, a relevant bachelor's degree, and a proven ability to

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline (or equivalent experience).
• 3-4 years of progressive experience in B2B marketing (technology services, software, SaaS, professional services, or adjacent industries).
• Demonstrated experience designing and executing multi-channel campaigns with measurable outcomes.

Responsibilities

• Campaign Management (End-to-End): Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand objectives and demand outcomes.
• GTM Programs, Launches & Commercial Enablement: Lead execution of GTM programs, launches, and internal readiness activities; support commercial enablement.
• Content Strategy Across the Buyer Journey: Build and evolve content strategies for awareness through renewal/upsell; manage core content assets with brand consistency.
• Marketing Operations & Execution Excellence: Drive operations, calendars, dashboards, and governance; derive market insights from performance data.
• Martech Enablement, Measurement & Optimization: Use CRM and analytics to deploy, track, and optimize campaigns; report ROI and insights.

Skills

B2B marketing fundamentals

Integrated campaigns

GTM program execution

Buyer-journey content planning

Marketing analytics

Education

Bachelor’s degree in Marketing or related field

Tools

CRM

Marketing automation

Analytics tools

Job description

SegWitz is a Malaysian technology company that designs and builds custom web applications, mobile

applications, ERP platforms, IoT and AI-driven solutions for fast-growing startups, SMEs, and public-listed companies.

Since 2019, SegWitz has worked with top-brands and major organisations helping them build systems that directly impact revenue, operations, and scalability.

• Turning complex business processes into scalable software and digital platforms
• Building AI, automation, and data-driven solutions that create measurable business value
• Partnering with clients long-term through maintenance, optimisation, and new product development

SegWitz is now entering a new phase:

• Building our own proprietary products and frameworks.
• Working more deeply with startups, SMEs, and PLCs to make their tech investments profitable and
• scalable.

Key Responsibilities

• 1) Campaign Management (End-to-End)
  • Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand objectives and demand outcomes.
  • Translate campaign goals into clear deliverables: briefs, messaging direction, asset requirements, channel plans, timelines, and launch readiness criteria.
  • Ensure consistent narrative, positioning, and quality across campaign outputs and touchpoints.
  • Deliver a balanced portfolio of short-term, mid-term, and long-term campaigns with structured governance and reporting rhythms.
• 2) GTM Programs, Launches & Commercial Enablement
  • Lead execution of GTM programs and regional marketing initiatives, including launch communications, internal readiness activities, and commercial enablement support.
  • Drive new service/product introduction and launch activations across partner platforms and company channels, ensuring cohesive messaging and measurable performance tracking.
  • Coordinate launch readiness artifacts such as messaging packs, campaign toolkits, and supporting internal communications.
• 3) Content Strategy Across the Buyer Journey
  • Build and evolve content strategies that support the buyer journey from awareness through purchase and renewal/up-sell.
  • Develop and refine content frameworks that communicate value, differentiation, and proof points with executive-grade clarity.
  • Produce and manage core content assets (e.g., web and landing page copy, one-pagers, case studies, decks, announcements, event collateral), ensuring brand consistency and claims discipline.
• 4) Marketing Operations & Execution Excellence
  • Drive marketing operations by reviewing and improving marketing processes to increase efficiency and effectiveness across branding and campaign execution.
  • Maintain campaign calendars, trackers, dashboards, documentation standards, and approval workflows to support predictable delivery.
  • Analyze market signals, customer behavior indicators, and performance data to produce actionable market insights and competitor profiles.
  • Convert analysis into decision-ready outputs for leadership (briefs, dashboards, snapshots, executive summaries) that improve prioritization and positioning.
• 6) Martech Enablement, Measurement & Optimization
  • Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns, ensuring appropriate tracking and measurement discipline.
  • Monitor campaign performance using agreed KPIs and performance metrics; identify performance gaps and improvement opportunities using data insights.
  • Prepare campaign performance and ROI reporting, including social analytics and event analytics, with clear insights and recommendations.
  • Use data to continuously improve campaign outcomes and demonstrate marketing’s contribution to revenue and pipeline progression.

Capability

• B2B marketing fundamentals for high-consideration services: long buying cycles, multiple stakeholders, trust-building, and proof-based messaging.
• Integrated campaigns and GTM program execution: launch readiness, narrative consistency, cross-functional coordination, and operational governance.
• Buyer-journey content planning: awareness-to-conversion narratives, retention and renewal messaging, and value reinforcement through proof points.
• Marketing operations and governance: planning discipline, documentation, approvals, QA, budget coordination, and vendor management.
• Marketing analytics: KPI selection, dashboarding, ROI reporting principles, funnel and conversion-quality thinking, and insight generation.
• Martech fluency: CRM, marketing automation, analytics reporting, tracking conventions, and data hygiene.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline (or equivalent experience).
• 3-4 years of progressive experience in B2B marketing (technology services, software, SaaS, professional services, or adjacent industries).
• Demonstrated experience designing and executing multi-channel campaigns with measurable