B2B Marketing Campaign Architect

Segwitz Tech; Petaling Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

Segwitz Tech is seeking a results-driven B2B Marketing professional to design and execute multi-channel campaigns across short-, mid-, and long-term horizons. You will lead GTM programs, product launches, and content that moves buyers from awareness to purchase, while strengthening marketing operations with disciplined planning and measurement.

The role emphasizes collaboration across product, sales, and partner channels, delivering dashboards, ROIs, and campaigns that drive revenue and pipeline

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-4 years of progressive B2B marketing experience in technology/services/SaaS.
• Proven track record designing multi-channel campaigns with measurable results.

Responsibilities

• Campaign Management (End-to-End): design and manage integrated B2B campaigns from planning to execution.
• GTM Programs, Launches & Commercial Enablement: lead execution of GTM programs and regional marketing initiatives.
• Content Strategy Across the Buyer Journey: build and evolve content strategies for awareness through renewal/upsell.
• Marketing Operations & Execution Excellence: improve processes, maintain calendars, dashboards, and approval workflows.
• Martech Enablement, Measurement & Optimization: leverage CRM and marketing automation for tracking and optimization.

Skills

Campaign management

Content strategy

Marketing analytics

GTM programs

Education

Bachelor's degree in Marketing

Tools

CRM

Marketing Automation

Analytics tools

Job description

Segwitz Tech is seeking a results-driven B2B Marketing professional to design and execute multi-channel campaigns across short-, mid-, and long-term horizons. You will lead GTM programs, product launches, and content that moves buyers from awareness to purchase, while strengthening marketing operations with disciplined planning and measurement.

The role emphasizes collaboration across product, sales, and partner channels, delivering dashboards, ROIs, and campaigns that drive revenue and pipeline