Senior Campaign Marketing Executive

SK intellix Malaysia; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A marketing agency is seeking a Senior Campaign Marketing professional to lead integrated campaigns in Kuala Lumpur. This role encompasses strategy development, campaign execution, and cross-functional collaboration to achieve marketing goals. Candidates should have a Bachelor's degree in a related field and at least 6 years of experience in marketing. Strong communication skills in English, Malay, and Mandarin are essential for success.

Qualifications

• At least 6 years of related working experience.
• Preferably Senior Executive specializing in Sales/Marketing or equivalent.

Responsibilities

• Lead planning, execution, and optimization of multi-channel campaigns.
• Develop campaign strategies and define channel mix.
• Work closely with various teams for cohesive campaign delivery.
• Build dashboards and analyze customer journey data.

Skills

Good communication skills in English

Good communication skills in Malay

Good communication skills in Mandarin

Education

Bachelor Degree or equivalent in Marketing, Commerce, Advertising, or Creative Multimedia

Job description

Overview

Role Summary The Senior Campaign Marketing professional leads the planning, execution, and optimization of integrated, multi-channel campaigns to achieve awareness, demand, and revenue outcomes. The role owns strategy, cross-functional orchestration, budget stewardship, and performance measurement across the customer journey.

Responsibilities

• Strategy & Planning
  • Develop integrated marketing campaign strategies aligned with commercial goals and target segments.
  • Define the channel mix (email, paid social, search, programmatic, content, events, web), messaging frameworks, and testing roadmaps.
  • Establish clear KPIs/OKRs and campaign hypotheses based on data, market trends, and customer insights.
• Execution & Optimization
  • Lead end‑to‑end campaign delivery, including briefs, timelines, asset development, and campaign launches ensuring work is delivered on time and within budget.
  • Continuously optimize both active and future campaigns using performance insights and structured feedback loops.
• Cross-Functional Collaboration
  • Work closely with analytics, product, sales, content/creative, web teams, and external agencies to deliver cohesive, high-performance campaigns.
  • Align stakeholders on goals, messaging, and success criteria; provide regular campaign updates and post‑campaign reviews.
• Reporting & Insights
  • Build dashboards and analyze funnel and customer journey data to identify insights and opportunities.
  • Prepare weekly and monthly performance reports with actionable recommendations.
  • Ensure all campaigns comply with organizational, branding, and governance standards.

Job Requirements

• Candidate should possess a Bachelor Degree, Diploma / Advanced Diploma or equivalent in Marketing, Commerce, Advertising / Media, Art / Design / Creative Multimedia
• Preferably at least 6 years of related working experience.
• Preferably SENIOR EXECUTIVE specializing in Sales / Marketing or equivalent.
• Good communication skills in English, Malay, Mandarin language for both spoken and written
• 1 PERMANENT positions available