B2B Growth Marketing Executive

SegWitz Sdn Bhd; Petaling Jaya; On-site; MYR 70,000 - 130,000; Full time

Job summary

SegWitz Sdn Bhd in Malaysia is seeking a seasoned B2B Marketing professional to lead end-to-end campaigns, GTM launches, and content strategies for high-impact projects. You will drive marketing operations, analytics, and martech initiatives to generate demand and accelerate pipeline.

This role requires collaboration across startups, SMEs, and PLCs within a fast-moving environment. Ideal candidates bring 3–4 years of B2B marketing experience, a relevant bachelor's degree, and a proven ability to

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline (or equivalent experience).
• 3-4 years of progressive experience in B2B marketing (technology services, software, SaaS, professional services, or adjacent industries).
• Demonstrated experience designing and executing multi-channel campaigns with measurable outcomes.

Responsibilities

• Campaign Management (End-to-End): Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand objectives and demand outcomes.
• GTM Programs, Launches & Commercial Enablement: Lead execution of GTM programs, launches, and internal readiness activities; support commercial enablement.
• Content Strategy Across the Buyer Journey: Build and evolve content strategies for awareness through renewal/upsell; manage core content assets with brand consistency.
• Marketing Operations & Execution Excellence: Drive operations, calendars, dashboards, and governance; derive market insights from performance data.
• Martech Enablement, Measurement & Optimization: Use CRM and analytics to deploy, track, and optimize campaigns; report ROI and insights.

Skills

B2B marketing fundamentals

Integrated campaigns

GTM program execution

Buyer-journey content planning

Marketing analytics

Education

Bachelor’s degree in Marketing or related field

Tools

CRM

Marketing automation

Analytics tools

Job description

SegWitz Sdn Bhd in Malaysia is seeking a seasoned B2B Marketing professional to lead end-to-end campaigns, GTM launches, and content strategies for high-impact projects. You will drive marketing operations, analytics, and martech initiatives to generate demand and accelerate pipeline.

This role requires collaboration across startups, SMEs, and PLCs within a fast-moving environment. Ideal candidates bring 3–4 years of B2B marketing experience, a relevant bachelor's degree, and a proven ability to