Marketing Executive

CamelotChina; Kuala Lumpur; On-site; MYR 36,000 - 54,000; Full time

Job summary

CamelotChina in Kuala Lumpur is seeking a proactive Marketing Specialist to learn our products and services well enough to run basic demos and field buyer questions without escalation. You will shape the product and services narrative, build key collateral, own the website and product landing pages, manage LinkedIn as a primary B2B channel, and plan outbound campaigns including email and ads.

You’ll track metrics and maintain clean CRM data.

Qualifications

• Degree/diploma in Marketing, Business, Communications, IT or related field.

Responsibilities

• Learn products and services well enough to run basic demos and handle buyer questions without escalation.
• Turn technical capability into business outcomes buyers care about: time saved, cost reduced, risk controlled, compliance met.
• Build and maintain core collateral: product one-pagers, pitch decks, case studies, service statements, comparison sheets, demo scripts.
• Position product and services stories to reinforce each other.
• Define target customer profiles and buyer personas with sales and delivery.
• Own the website and product landing pages: copy, structure, SEO, conversion.
• Manage social channels, LinkedIn as primary B2B channel.
• Keep brand consistent across touchpoints: deck, website, proposals, booth, signatures.
• Plan and execute outbound campaigns to target accounts: email, LinkedIn, nurture flows.
• Run paid campaigns (Google Ads, LinkedIn Ads, Meta); own budget and numbers.
• Build and maintain a clean, segmented target account and contact database.
• Qualify inbound enquiries and hand sales-ready leads with context.
• Events & partnerships; represent the company at trade shows and expos.
• Run webinars, demos, client workshops.
• Support co-marketing with partners, resellers and system integrators.
• Maintain CRM integrity: lead source, stage, activity, conversion.
• Report monthly on leads, demos, cost per lead, ROI and pipeline contribution.
• Track competitors and feed findings back to product and sales.

Skills

Strong business writing

Self-directed

Organised

One-line brief to finished work

Budget awareness

Education

Degree or diploma in Marketing, Business, Communications, IT or related

1–3 years marketing experience

Tools

Google Ads

LinkedIn Ads

Google Analytics

Email marketing tools

Job description

Learn our products and services properly — enough to run a basic demo and handle buyer questions without escalating every time.

Turn technical capability into business outcomes buyers care about: time saved, cost reduced, risk controlled, compliance met.

Build and maintain the core collateral set — product one-pagers, pitch decks, case studies, service capability statements, comparison sheets, demo scripts.

Position the two sides of the business coherently: the product story and the services story should reinforce each other, not compete.

Define target customer profiles and buyer personas together with sales and delivery.

Own the Company website and product landing pages — copy, structure, SEO, conversion.

Manage social channels, with LinkedIn as the primary B2B channel.

Keep the brand consistent across every touchpoint — deck, website, proposal, booth, email signature.

Plan and execute outbound campaigns to target accounts: email sequences, LinkedIn outreach, nurture flows.

Run paid campaigns (Google Ads, LinkedIn Ads, Meta where the audience fits). Own the budget, own the numbers.

Build and maintain a clean, segmented target account and contact database.

Qualify inbound enquiries and hand sales-ready leads over with full context — not just a name and a phone number.

Events & partnerships

Represent the Company at trade shows, industry conferences and technology expos — booth, collateral, lead capture, follow-up.

Run webinars, demo sessions and client workshops.

Support co-marketing with technology partners, resellers and system integrators.

Keep the CRM honest: lead source, stage, activity, conversion.

Report monthly on leads, MQLs, demos booked, cost per lead, campaign ROI and pipeline contribution.

Track competitors — pricing, positioning, messaging — and feed findings back to product and sales.

Requirements

• Degree or diploma in Marketing, Business, Communications, IT or related — or an equivalent experiences.
• 1–3 years marketing experience. B2B, software, IT services or technology preferred.
• Strong business writing — you can draft a landing page, case study or email sequence that ships without a rewrite.
• Working knowledge of Google Ads, LinkedIn Ads, Google Analytics and email marketing tools.
• Self-directed and organised. You can take a one-line brief and come back with a finished thing.