Marketing Executive

SEG International Bhd; Petaling Jaya; On-site; MYR 39,000 - 73,000; Full time

Job summary

SEG International Bhd, one of Malaysia's leading private education groups, is seeking a Marketing Executive passionate about social media and copywriting.

The role focuses on planning, developing, and optimising creative content across social channels and SEGi's website to engage students, parents, academics, and stakeholders. You will collaborate with students and teams to deliver compelling campaigns and measure performance to improve reach.

Qualifications

• Excellent command of written English; Chinese/Malay a plus.
• Ability to plan and craft engaging content for multiple channels.
• Strong storytelling and creative content development.
• Good interpersonal and presentation skills.

Responsibilities

• Plan, write and create content such as short articles, social media captions, advertisement copies, and scripts daily.
• Plan, create and manage content on SEGi's website and social media platforms to highlight programs.
• Work with production team to create engaging videos and content for digital platforms.
• Collaborate with students and marketing/academic teams to align content with campaigns.
• Analyse performance metrics to optimise future content and strategies.
• Maintain a consistent online presence reflecting SEGi's values.

Skills

Social media management

Copywriting

Content planning

Tools

TikTok

XiaoHongShu

DouYin

Facebook

YouTube

Instagram

Job description

We are looking for an enthusiastic Marketing Executive who has a passion for social media and is well-versed in copywriting skills.

This role involves planning, developing, and optimising our creative content across social media channels and websites. Find creative ways of communication to effectively reach and engage with SEGi’s target audience (students, parents, academics, and other stakeholders).

Responsibilities:

To plan, write and create content such as short articles, social media captions, advertisement copies, and scripts daily and disseminate them through the various SEGi channels, including the website and social media.

Plan, create, and manage content on platforms such as SEGi’s website, TikTok, Xiao Hong Shu, Dou Yin, Facebook, YouTube, and Instagram to highlight the unique aspects of SEGi's educational programs.

Work with a production team to create engaging, informative, and entertaining videos or creative content tailored to different digital platforms to promote SEGi's programmes, campus life, and community involvement.

Collaborate with students and the marketing and academic teams to develop content that aligns with SEGi's marketing missions and goals.

Analyse performance metrics from website and social media activities to optimise future content and strategies.

Maintain a consistent and professional online presence that reflects SEGi’s values and educational standards.

Key Success Factors:

Have a strong passion for social media and am able to manage them well by consistently posting content, optimising their reach, and improving performance.

Strong command of written English (Chinese and other languages are an added advantage) and the ability to creatively find different angles to promote programmes and other related products/services.

Strong leadership and people skills to be able to work with various stakeholders for content creation, including academics, production team, and students.

Requirements:

A pleasant outlook with a strong command of written English, and proficiency in other languages (especially Chinese and Malay) is an added advantage.

Strong presentation, interpersonal, and communication skills, with an ability to captivate and engage with the audience through writing and creative content.

Ability to work flexibly and adapt to changing schedules and content needs.

Knowledge of current social media trends and technologies, with a strategic mindset in using digital platforms to enhance educational outreach.

Creative thinker with a knack for storytelling and presenting educational content in a relatable and exciting manner.

This role offers the chance to be at the forefront of digital education promotion, contributing significantly to the growth and visibility of SEGi University and Colleges.

SEG International Bhd is one of the largest private educational groups in Malaysia listed on the main market of Bursa Malaysia. With more than 40 years' experience of academic excellence, SEGi's single mission is to empower every Malaysian with the opportunity to pursue a solid tertiary education that's accessible and affordable, for a brighter and more successful tomorrow.

If you aspire to redefine the benchmarks of excellence in your field, we’d like to embrace that passion with you. Together, we can Build Mutual Trust – what we hold dearly for every SEGian. We Enable Promising Minds with a holistic learning experience and constantly rediscover new ways of Doing Things Differently in your lives.

SEG International Bhd is one of the largest private educational groups in Malaysia listed on the main market of Bursa Malaysia. With more than 40 years' experience of academic excellence, SEGi's single mission is to empower every Malaysian with the opportunity to pursue a solid tertiary education that's accessible and affordable, for a brighter and more successful tomorrow.

If you aspire to redefine the benchmarks of excellence in your field, we’d like to embrace that passion with you. Together, we can Build Mutual Trust – what we hold dearly for every SEGian. We Enable Promising Minds with a holistic learning experience and constantly rediscover new ways of Doing Things Differently in your lives.

What can I earn as a Marketing Executive