Digital Marketing Executive (Content & Performance)

TOEMPLOYMENT PTE. LTD.; Kuching; On-site; MYR 47,000 - 85,000; Full time

Job summary

EducareerMY is seeking a Digital Marketing Executive focused on content and performance to grow presence across Malaysia. You will craft content for major platforms, edit short-form videos, and support lead-generation campaigns targeting Malaysian youths and parents.

The role requires Mandarin and English proficiency, content creation skills, and willingness to experiment with new ideas. Collaboration with recruitment will improve lead quality and drive conversions.

Qualifications

• Strong portfolio or good content sense; fresh graduates welcome.
• Excellent Mandarin and English communication.
• Experience with social media content creation.
• Basic video editing using CapCut, Canva or similar.
• Familiarity with Meta Ads, TikTok, Xiaohongshu or AI content tools is a plus.

Responsibilities

• Create content for Facebook, Instagram, TikTok and Xiaohongshu
• Produce and edit short-form videos, Reels and creatives
• Write engaging captions, hooks and campaign copy
• Assist with Meta lead-generation campaigns
• Develop content around student stories, career development, Singapore opportunities
• Support seminars, events and promotional campaigns
• Monitor campaign and content performance
• Test new creatives, messages and marketing ideas
• Work with recruitment team to improve lead quality and conversion

Skills

Mandarin

English

Content creation

Lead generation

Social media marketing

Video editing

Independent work

Creative thinking

Meta Ads

Tools

CapCut

Canva

Meta Ads

TikTok

Xiaohongshu

AI content tools

Job description

Digital Marketing Executive (Content & Performance)

We are looking for a creative, hands-on Digital Marketing Executive to help grow EducareerMY’s presence across Malaysia.

You will work on social media content, short-form videos, lead-generation campaigns and digital marketing activities targeted at Malaysian youths and parents.

This role is suitable for someone who enjoys creating content, experimenting with new ideas and understanding what makes people stop, watch, enquire and take action.

What You’ll Do

Create content for Facebook, Instagram, TikTok and Xiaohongshu

Produce and edit short-form videos, Reels and social media creatives

Write engaging captions, hooks and campaign copy

Assist with Meta lead-generation campaigns

Develop content around student stories, career development, education and Singapore opportunities

Support seminars, events and promotional campaigns

Monitor campaign and content performance

Test new creatives, messages and marketing ideas

Work closely with the recruitment team to improve lead quality and conversion

What We’re Looking For

Good command of Mandarin and English

Mandarin proficiency is required as the role involves creating content for Mandarin-speaking audiences

Comfortable with social media content creation

Basic video editing skills using CapCut, Canva or similar tools

Creative, proactive and willing to experiment

Interested in digital marketing, content and lead generation

Able to work independently and manage multiple tasks

Experience with Meta Ads, TikTok, Xiaohongshu, AI content tools or digital advertising will be an advantage.

Fresh graduates with a strong portfolio or good content sense are welcome to apply.

Why Join EducareerMY?

Opportunity to create real marketing campaigns, not just routine social media posts

Work directly with management on marketing strategy and campaigns

Exposure to education, career development and Singapore-related programmes

Freedom to test new ideas and content

Opportunity to grow your skills in content, performance marketing and AI tools

Career growth opportunities as EducareerMY expands