Marketing Executive

PROTON e.MAS Muar; Johor; On-site; MYR 33,000 - 67,000; Full time

Job summary

PROTON e.MAS Muar in Johor seeks a Marketing Executive to drive brand awareness and customer engagement. You will develop integrated campaigns across digital, social, and traditional channels, and collaborate with sales, product, and external vendors.

Ideal candidates hold a Diploma or Bachelor in Marketing/Communications/Business, with fresh graduates welcome and 1–3 years of relevant experience. Proficiency in English and Bahasa Malaysia is required, plus Canva or Adobe Creative Suite.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Business or related field.
• Fresh graduates are welcome to apply; 1–3 years experience encouraged.
• Strong knowledge of digital marketing platforms and analytics tools.
• Excellent English and Bahasa Malaysia communication skills.
• Proficiency in Microsoft Office and Canva or Adobe Creative Suite.
• Ability to manage multiple projects and meet deadlines.
• Analytical and data-driven decision-making.
• Creative thinking and willingness to learn new tools.

Responsibilities

• Develop and implement integrated marketing campaigns across channels.
• Create engaging content: copy, graphics, videos aligned with brand guidelines and campaign objectives.
• Manage social media accounts, content calendars, and engagement.
• Conduct market research and competitor analysis to identify trends.
• Coordinate with stakeholders and vendors for timely execution.
• Monitor campaign performance with KPIs and reporting tools.
• Support events, product launches and brand activations.
• Maintain marketing databases and CRM systems.
• Contribute to data-driven marketing strategy.

Skills

Digital marketing

Social media management

Marketing analytics

Content creation

Communication skills

Project management

Data-driven decisions

Education

Diploma/Bachelor in Marketing/Communications/Business

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

About the role
We are seeking a talented and driven Marketing Executive to join our dynamic marketing and communications team in the Muar District, Johor. In this pivotal role, you will be responsible for developing and executing marketing initiatives that drive brand awareness, customer engagement and business growth. You will work collaboratively with cross-functional teams to deliver compelling marketing campaigns and communications that resonate with our target audiences. This position offers an excellent opportunity to make a meaningful impact on our organisation's marketing strategy and contribute to our continued success in an increasingly competitive marketplace.

Key responsibilities

Develop and implement integrated marketing campaigns across multiple channels, including digital, social media, email and traditional media platforms

Create engaging marketing content including copywriting, graphics, videos and other multimedia assets that align with brand guidelines and campaign objectives

Manage social media accounts and digital marketing initiatives, including content calendars, community engagement and performance monitoring

Conduct market research and competitor analysis to identify emerging trends, opportunities and consumer insights

Coordinate with internal stakeholders and external vendors to ensure timely and effective execution of marketing activities

Monitor, measure and analyse the performance of marketing campaigns using key performance indicators and reporting tools

Support the planning and execution of promotional events, product launches and brand activations

Maintain and update marketing databases and customer relationship management (CRM) systems

Contribute to the development of marketing strategies and recommendations based on data and insights

What we're looking for

Diploma or Bachelor's degree in Marketing, Communications, Business or a related field

Fresh graduates are welcome to apply. Candidates with 1–3 years of experience in a marketing role, preferably in a corporate or agency environment, are also encouraged to apply.Strong knowledge of digital marketing platforms, social media management tools and marketing analytics software

Excellent written and verbal communication skills in English and Bahasa Malaysia (or local language proficiency)

Proficiency in Microsoft Office Suite and design software such as Canva or Adobe Creative Suite

Demonstrated ability to manage multiple projects simultaneously whilst meeting deadlines

Strong analytical and problem-solving skills with a data-driven approach to decision making

Creative thinking and the ability to generate innovative marketing ideas and solutions

Self-motivated with a proactive attitude and willingness to learn new tools and methodologies

Knowledge of SEO, SEM, content marketing and email marketing would be advantageous

What can I earn as a Marketing Executive