Senior Executive, Marketing & Customer Engagement

Grandmama's; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

Grandmama’s, a renowned Malaysian restaurant brand, is seeking a Senior Marketing Executive to lead brand and retail marketing initiatives in Malaysia. You will plan campaigns, manage budgets, and drive customer acquisition across digital channels and in-store touchpoints.

Collaborating with Marketing and Operations, you will optimise loyalty programs, CRM initiatives and events to strengthen brand affinity while delivering measurable ROI.

Qualifications

• 3-5 years’ experience in marketing roles or equivalent relevant roles.
• Degree/Diploma in Marketing, Business, Communications or a related field, or equivalent relevant experience.
• Adequate experience in marketing campaign management, digital marketing (paid social, Google/Meta ads) and ROI tracking.
• Strong understanding of customer retention, engagement, loyalty programs and customer lifecycle strategies.
• Familiar with CRM tools, WhatsApp, Telegram, Email Marketing or other customer communication platforms.
• Analytical thinking and data-driven decision-making, with strong post-campaign analysis capability.
• Strong communication, interpersonal and negotiation skills, with conflict resolution and crisis/escalation management capabilities.
• Creative, proactive and detail-oriented mindset, able to work independently and perform well in a fast-paced environment.
• Able to manage multiple projects and stakeholders and meet deadlines.

Responsibilities

• Lead the planning, execution and post-campaign evaluation of marketing campaigns, managing budgets, timelines and ROI to maximise business results.
• Manage digital campaigns and customer acquisition across social media, paid ads (Google/Meta), KOL/influencer marketing and partnerships.
• Oversee implementation of the marketing strategy across campaigns, events, digital and PR, ensuring brand consistency across all touchpoints (social, in-store, packaging, signage).
• Conduct market research to identify trends, opportunities and customer preferences in target segments.
• Develop and manage the customer loyalty program to drive acquisition and retention.
• Plan and organise community engagement activities and events to strengthen brand affinity.
• Support CRM automation and customer lifecycle initiatives to grow long-term customer value.
• Oversee customer feedback and complaints handling, ensuring timely resolution to improve satisfaction.
• Work closely with the Marketing and Operations teams to execute campaigns and promotions.
• Monitor performance, recommend continuous improvements, and support the Marketing Manager on planning and strategic initiatives.

Skills

Campaign management

Digital marketing

Data-driven decisions

Communication & negotiation

Customer retention & lifecycle

Education

Degree/Diploma in Marketing or related field

Tools

WhatsApp

Telegram

Email Marketing

CRM tools

Job description

Lead the planning, execution and post-campaign evaluation of marketing campaigns, managing budgets, timelines and ROI to maximise business results.

Manage digital campaigns and customer acquisition across social media, paid ads (Google/Meta), KOL/influencer marketing and partnerships.

Oversee implementation of the marketing strategy across campaigns, events, digital and PR, ensuring brand consistency across all touchpoints (social, in-store, packaging, signage).

Conduct market research to identify trends, opportunities and customer preferences in target segments.

Develop and manage the customer loyalty program to drive acquisition and retention.

Plan and organise community engagement activities and events to strengthen brand affinity.

Support CRM automation and customer lifecycle initiatives to grow long-term customer value.

Oversee customer feedback and complaints handling, ensuring timely resolution to improve satisfaction.

Work closely with the Marketing and Operations teams to execute campaigns and promotions.

Monitor performance, recommend continuous improvements, and support the Marketing Manager on planning and strategic initiatives.

What we are looking for:

3-5 years’ experience in marketing roles or equivalent relevant roles.

Degree/Diploma in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Adequate experience in marketing campaign management, digital marketing (paid social, Google/Meta ads) and ROI tracking.

Strong understanding of customer retention, engagement, loyalty programs and customer lifecycle strategies.

Familiar with CRM tools, WhatsApp, Telegram, Email Marketing or other customer communication platforms.

Analytical thinking and data-driven decision-making, with strong post-campaign analysis capability.

Strong communication, interpersonal and negotiation skills, with conflict resolution and crisis/escalation management capabilities.

Creative, proactive and detail-oriented mindset, able to work independently and perform well in a fast-paced environment.

Able to manage multiple projects and stakeholders and meet deadlines.

Unlock job insights

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Your application will include the following questions:

• How many years' experience do you have as a marketing executive?
• Which of the following types of qualifications do you have?
• Which of the following languages are you fluent in?

Retail & Consumer Products 101-1,000 employees

Grandmama’s is a renowned Malaysian restaurant brand founded in 2012, offering authentic home-style cuisine inspired by time-honoured family recipes. Blending the warmth of traditional cooking with a modern dining experience, each dish is prepared using fresh, quality ingredients with heartfelt care. Our Central Kitchen is HACCP and Halal certified, and our KLIA outlet is Halal certified, with plans to extend certification across all outlets. With locations in Pavilion Kuala Lumpur, Pavilion Bukit Jalil, Pavilion Damansara Heights, Intermark, KLIA T1, KLIA T2 and Genting Highlands, Grandmama’s is a favourite among locals and international visitors seeking a true taste of Malaysia.

Grandmama’s is a renowned Malaysian restaurant brand founded in 2012, offering authentic home-style cuisine inspired by time-honoured family recipes. Blending the warmth of traditional cooking with a modern dining experience, each dish is prepared using fresh, quality ingredients with heartfelt care. Our Central Kitchen is HACCP and Halal certified, and our KLIA outlet is Halal certified, with plans to extend certification across all outlets. With locations in Pavilion Kuala Lumpur, Pavilion Bukit Jalil, Pavilion Damansara Heights, Intermark, KLIA T1, KLIA T2 and Genting Highlands, Grandmama’s is a favourite among locals and international visitors seeking a true taste of Malaysia.

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