MARKETING EXECUTIVE

RAJ 4 PERFUME SDN BHD; Kota Bharu; On-site; MYR 40,000 - 75,000; Full time

Job summary

RAJ 4 PERFUME SDN BHD, based in Kota Bharu, Kelantan, is seeking a creative Marketing Executive to plan and execute strategies that drive brand awareness and sales growth.

You will manage digital marketing activities, coordinate campaigns and launches, and collaborate with designers, influencers, and agencies to deliver compelling content and measurable results.

Qualifications

• Minimum 2 years of experience in marketing or related field.
• Experience in planning and executing marketing campaigns.
• Experience in retail/beauty/fragrance industry preferred.
• Strong digital marketing knowledge and social media management.
• Excellent communication and project management skills.

Responsibilities

• Develop and implement marketing strategies to increase brand awareness and sales.
• Plan, coordinate, and execute marketing campaigns, promotional activities, product launches, and seasonal promotions.
• Manage and monitor social media platforms and digital marketing campaigns across platforms.
• Collaborate with the sales team to align marketing with targets and business objectives.
• Conduct market research and analyse consumer behaviour, competitor activities, and industry trends.
• Coordinate with designers, content creators, influencers, and external agencies for materials.
• Monitor campaign performance, analyse results, and improve ROI.
• Prepare marketing reports and track KPIs for management.
• Manage marketing budgets within the approved budget.
• Perform other marketing-related duties as assigned by management.

Skills

Social media marketing

Digital advertising

Content marketing

Campaign planning

Brand management

Tools

Microsoft Office

Job description

Are you a creative and results-driven Marketing Executive looking to take the next step in your career? RAJ 4 PERFUME SDN BHD is seeking a talented Marketing Executive to join our dynamic team in Kota Bharu, Kelantan. In this full-time role, you will be responsible for planning and executing marketing strategies, managing digital marketing activities, developing promotional campaigns, and driving brand awareness and sales growth for Raja Perfume.

What You'll Be Doing

Develop and implement effective marketing strategies to increase brand awareness, attract new customers, and drive sales growth.

Plan, coordinate, and execute marketing campaigns, promotional activities, product launches, and seasonal promotions.

Manage and monitor the company's social media platforms and digital marketing campaigns, including Facebook, Instagram, and TikTok.

Collaborate with the sales team to develop marketing initiatives that support sales targets and business objectives.

Conduct market research and analyse consumer behaviour, competitor activities, and industry trends to identify new marketing opportunities.

Coordinate with designers, content creators, influencers, and external agencies to produce effective marketing materials and promotional content.

Monitor marketing campaign performance, analyse results, and recommend improvements to maximise marketing effectiveness and return on investment.

Prepare marketing reports, track key performance indicators (KPIs), and present campaign results and recommendations to management.

Manage marketing budgets and ensure all marketing activities are carried out within the approved budget.

Perform other marketing-related duties as assigned by management from time to time.

What We're Looking For

Minimum 2 years of experience in marketing, digital marketing, brand management, or a related field.

Proven experience in planning and executing marketing campaigns, preferably within the retail, beauty, perfume, or fragrance industry.

Strong understanding of social media marketing, digital advertising, content marketing, and promotional strategies.

Excellent communication, creativity, analytical, and project management skills.

Ability to analyse marketing data, identify business opportunities, and develop effective marketing strategies.

Proficient in Microsoft Office and familiar with social media management and digital advertising platforms.

Experience in coordinating with influencers, content creators, designers, or external marketing agencies is an advantage.

Self-motivated, organised, results-oriented, and able to work independently as well as in a team.

Willing to work in Kota Bharu, Kelantan.

What We Offer

At RAJ 4 PERFUME SDN BHD, we value our employees and strive to provide a supportive and rewarding work environment. We offer a competitive salary, opportunities for career progression, and performance-based incentives subject to company policy. You will also have the opportunity to contribute creative ideas, develop your marketing expertise, and play an important role in the continued growth of our brand.

About Us

RAJ 4 PERFUME SDN BHD is a perfume and fragrance company committed to providing quality fragrance products to our customers. With a focus on product innovation, customer satisfaction, and brand development, we continue to expand our market presence and strengthen our position in the fragrance industry.

Join our team and be part of our exciting growth journey as we continue to build and strengthen the Raja Perfume brand.