Mall Campaigns & Promotions Lead

Private Advertiser; Johor Bahru; On-site; MYR 45,000 - 89,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a dynamic Marketing & Events professional to plan and execute mall campaigns, events and promotions in line with marketing objectives and brand positioning.

You will secure sponsorships with external organizers or tenants, liaise with tenants and event companies, manage signage and graphics, and generate engaging social media content to boost awareness.

Additionally, you will monitor media coverage and contribute to the overall event strategy and delivery.

Responsibilities

• Planning and executing effective Marketing campaigns for mall in-line with the Company's marketing objectives and positioning through events and promotions.
• Secure sponsorships and collaborations from external organizers and / or tenants in presenting vibrant and exciting campaigns.
• Prepare relevant approval documents for event proposals.
• Liaise and work closely with tenants and event companies to ensure successful execution of events.
• Establish and maintain effective communication and good relationship with tenants and external organizers or suppliers.
• Provide input into overall event strategy, planning and delivery process.
• Organize, manage and produce all above-the-line and below-the-line communication for mall's events and promotions.
• Organize, manage, maintain and update information on directories, signages, standees and posters mall wide.
• Work closely with graphic team in brainstorming, researching and constructing the theme and design for events and promotions.
• Develop creative, engaging and innovative content for social media platforms and the mall's website.
• Monitor activity on social media platforms and actively participate in dialogues or answer enquiries whenever necessary.
• Plan, execute and manage social media contests in conjunction with events organized by the mall.
• Monitor the media for articles related to the mall and do the necessary documentation.

Job description

Private Advertiser in Malaysia is seeking a dynamic Marketing & Events professional to plan and execute mall campaigns, events and promotions in line with marketing objectives and brand positioning.

You will secure sponsorships with external organizers or tenants, liaise with tenants and event companies, manage signage and graphics, and generate engaging social media content to boost awareness.

Additionally, you will monitor media coverage and contribute to the overall event strategy and delivery.