Growth Data Scientist, Paid Marketing & AI Analytics

Data Analytics; Selangor; On-site; MYR 180,000 - 280,000; Full time

Job summary

Data Analytics in Malaysia is seeking a Lead Data Scientist (Analytics) to lead growth data science initiatives in digital marketing. This role focuses on paid marketing measurement, AI-driven analytics, and operations to drive performance.

You will collaborate with marketing leaders and analytics teams to design attribution models, MMM, and causal inference, delivering actionable insights and scalable analytics solutions onsite in Selangor.

Qualifications

• Experience in paid marketing measurement, AI-driven analytics, and operations in a growth context.
• Ability to design and implement attribution models and incrementality studies.
• Familiarity with MMM, causal inference, and AI-powered reporting tools.

Responsibilities

• Lead paid marketing measurement & analytics initiatives end-to-end.

Skills

Paid marketing measurement

AI-driven analytics

Operations

Attribution models

Incrementality testing

MMM (Media Mix Modeling)

Causal inference

A/B testing

Geospatial insights

Forecasting

Tools

SQL

Spark

Cloud platforms

Job description

Data Analytics in Malaysia is seeking a Lead Data Scientist (Analytics) to lead growth data science initiatives in digital marketing. This role focuses on paid marketing measurement, AI-driven analytics, and operations to drive performance.

You will collaborate with marketing leaders and analytics teams to design attribution models, MMM, and causal inference, delivering actionable insights and scalable analytics solutions onsite in Selangor.