RM 10k Mandarin Speaker Marketing Manager (F&B)

Nexpipo; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Benefits offered by this job

Staff meals and dining discounts

Annual leave, medical and insurance

EPF/SOCSO contributions

Job summary

Nexpipo in Kuala Lumpur is seeking a Marketing Manager to grow its F&B brand across Malaysia and beyond. You will own the marketing plan from brand strategy to campaigns, social media and outlet launches, aiming to increase customer visits and sales.

Fluency in Mandarin is required to reach Chinese-speaking customers and partners. You will lead campaigns, manage digital channels, coordinate with operations and kitchen teams, and drive partnerships while controlling the budget and reporting

Qualifications

• Degree in Marketing, Mass Communication, Business or related field.
• At least 5 years of marketing experience, with at least 2 years in a managerial role.
• Fluent in Mandarin and English, spoken and written (MUST). Bahasa Malaysia or Cantonese an advantage.
• Proven track record of campaigns that increased sales or visits.
• Hands-on with social media, digital ads (Meta, Google, TikTok) and delivery-platform marketing.
• Good eye for design, food photography and content, with Canva or Adobe tools.

Responsibilities

• Build and carry out the yearly marketing plan to grow brand awareness, customer visits and sales.
• Keep the brand look, voice, and story consistent across outlets, packaging, menus and online channels.
• Plan seasonal campaigns and menu launches; create promotions and loyalty programmes.
• Lead social media across platforms in English, Mandarin and Bahasa Malaysia; manage paid ads and partner collaborations.
• Lead marketing for new outlet openings and co-promotions with malls, brands, banks and corporate clients.
• Plan and control the marketing budget and report marketing results to management.

Skills

Mandarin & English fluency

Leadership

Campaign management

Social media management

Budgeting

Data-driven decisions

Brand marketing

Education

Degree in Marketing, Mass Communication, Business or related field

Tools

Meta/Google/TikTok ads

Canva

Adobe tools

Job description

Role overview

We are looking for a Marketing Manager to grow our F&B brand in Kuala Lumpur and beyond. You will own the marketing plan from brand strategy to campaigns, social media and outlet launches, with the goal of bringing more customers through our doors and growing sales. Fluent Mandarin is required to reach our Chinese-speaking customers and work with Mandarin-speaking partners.

Key responsibilities

Brand and strategy

Build and carry out the yearly marketing plan to grow brand awareness, customer visits and sales.

Keep the brand's look, voice and story consistent across outlets, packaging, menus and online channels.

Study market trends, customer behaviour and competitors, and turn insights into new ideas.

Campaigns and promotions

Plan seasonal and festive campaigns (e.g. Chinese New Year, Hari Raya, Mid-Autumn, Christmas) and menu launches.

Create promotions, bundles and loyalty or membership programmes that bring customers back.

Work with the operations and kitchen teams so every campaign runs smoothly at the outlets.

Digital and social media

Lead social media (Instagram, Facebook, TikTok, Xiaohongshu) with content in English, Mandarin and Bahasa Malaysia.

Manage paid ads, food delivery platforms (GrabFood, foodpanda) and online reviews to drive orders.

Work with food bloggers, KOLs and influencers, including Chinese-speaking creators.

Track website, app and social performance, and improve results over time.

Outlet launches and partnerships

Lead marketing for new outlet openings, including pre-launch buzz and opening events.

Build partnerships with malls, brands, banks and corporate clients for co-promotions.

Handle media and PR, and represent the brand at events and food festivals.

Budget, reporting and team

Plan and control the marketing budget, and measure the return on every campaign.

Report sales impact, customer growth and key marketing numbers to management every month.

Lead and coach the marketing team, and manage agencies, designers, photographers and printers.

Requirements

Degree in Marketing, Mass Communication, Business or a related field.

At least 5 years of marketing experience, with at least 2 years in a managerial role. F&B, retail or lifestyle experience is strongly preferred.

Fluent in Mandarin and English, spoken and written (MUST). Bahasa Malaysia or Cantonese is an advantage.

Proven track record of running campaigns that increased sales or customer visits.

Hands-on with social media, digital ads (Meta, Google, TikTok) and delivery-platform marketing.

Good eye for design, food photography and content, with basic skills in Canva or Adobe tools.

Strong in planning, budgeting and reading data to make decisions.

Creative, energetic and passionate about food and dining trends.

A natural leader who works well with operations, kitchen and outlet teams.

Willing to work flexible hours for launches and events, including some weekends and public holidays.

What we offer

Competitive salary, plus performance bonus based on results.

Annual leave, medical and insurance coverage, and EPF/SOCSO contributions.

Staff meals and dining discounts at our outlets.

The chance to shape a growing F&B brand and lead its expansion.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Registration No. 202403096474 (SA0611558-W)

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a Food and Beverage Marketing Manager? Which of the following types of qualifications do you have?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

Researching careers? Find all the information and tips you need on career advice.