Brand Growth Lead — FMCG & Consumer

Businesslist; Kuala Lumpur; On-site; MYR 180,000 - 250,000; Full time

Benefits offered by this job

Career progression

Regional exposure

Dynamic environment

Job summary

Businesslist is seeking an experienced FMCG marketer to drive brand growth through consumer-focused strategies and commercial initiatives in Kuala Lumpur.

You will lead integrated campaigns across digital, social, media, PR and retail, translate consumer insights into actionable plans, and manage budget and ROI.

This role offers leadership of a high‑profile brand portfolio, regional exposure, a dynamic entrepreneurial environment, and strong career progression.

Qualifications

• 8+ years of brand marketing experience in FMCG.
• Strong commercial acumen and ability to translate insights into action.
• Proven track record managing budgets and campaigns.
• Excellent communication and leadership capabilities.

Responsibilities

• Develop and execute annual marketing and brand plans aligned with business objectives.
• Lead integrated consumer campaigns across digital, social, media, PR, and retail channels.
• Translate consumer insights into actionable strategies that drive brand performance.
• Identify market trends and growth opportunities through data analysis and category reviews.
• Manage product portfolio initiatives, including launches, relaunches, and innovation projects.
• Partner with commercial teams to support business growth and improve market performance.
• Monitor campaign effectiveness and optimize marketing investments to maximize ROI.
• Manage agency relationships and external partners to ensure high-quality execution.
• Ensure brand consistency across all consumer touchpoints.
• Collaborate with regional and cross-functional stakeholders on strategic initiatives.

Skills

Brand management

Strategic thinking

Data-driven

Campaign management

Budget management

Leadership

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or Business

Job description

Businesslist is seeking an experienced FMCG marketer to drive brand growth through consumer-focused strategies and commercial initiatives in Kuala Lumpur.

You will lead integrated campaigns across digital, social, media, PR and retail, translate consumer insights into actionable plans, and manage budget and ROI.

This role offers leadership of a high‑profile brand portfolio, regional exposure, a dynamic entrepreneurial environment, and strong career progression.