Mandarin-Speaking Brand & Growth Lead

Nexpipo; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Happy Potato is seeking a highly creative Marketing Manager to lead brand growth across Malaysia, Bangladesh, Indonesia, China and Cambodia. You will own brand strategy, campaigns and new product launches with a strong commercial mindset.

Collaborate with founders and leadership to drive store traffic, sales and social buzz, delivering bold campaigns and rapid execution in a fast-paced, founder-led culture.

Qualifications

• Minimum 5-7 years of relevant marketing experience, preferably in F&B, QSR, FMCG, retail or consumer lifestyle brands.
• At least 2-3 years in marketing leadership or managerial role.
• Proven track record of consumer campaigns, product launches and brand-building initiatives.
• Strong understanding of Malaysian F&B market and consumer behaviour.
• Excellent creative judgement, branding sense and trend knowledge.
• Strong knowledge of TikTok, Instagram, digital marketing, influencer marketing and social commerce.
• Ability to translate marketing strategies into measurable sales and business growth.
• Experienced in managing multiple campaigns, stakeholders and tight deadlines.
• Strong analytical skills to evaluate campaign ROI and commercial performance.
• Excellent leadership, communication, presentation and project management skills.

Responsibilities

• Lead brand strategy, positioning and creative direction across channels.
• Elevate Happy Potato into a modern, recognisable F&B lifestyle brand.
• Develop bold, fresh marketing ideas that stand out from competitors.
• Ensure brand consistency across outlets, packaging, digital platforms and campaigns.
• Plan and execute high-impact campaigns driving store traffic and revenue.
• Lead new product launches, LTOs and marketing promotions.
• Drive social media, influencer collaborations and paid digital campaigns.
• Own marketing calendars, budgets and performance review.

Skills

Brand strategy

Creative direction

Digital marketing

Influencer marketing

Campaign management

Product launches

Analytics & ROI

Job description

Happy Potato is seeking a highly creative Marketing Manager to lead brand growth across Malaysia, Bangladesh, Indonesia, China and Cambodia. You will own brand strategy, campaigns and new product launches with a strong commercial mindset.

Collaborate with founders and leadership to drive store traffic, sales and social buzz, delivering bold campaigns and rapid execution in a fast-paced, founder-led culture.