Manager, Marketing (SJCC)

Sime Darby Property; Petaling Jaya; On-site; MYR 200,000 - 320,000; Full time

Job summary

Sime Darby Property in Selangor, Malaysia, seeks a senior Product Marketing Leader to own the GTM strategy and drive marketing and sales operations for high-value developments. You will oversee pricing, product readiness, and stakeholder engagement to ensure successful launches.

Responsibilities include market research, competitive analysis, and leading the Sales Enablement and marketing campaigns to maximize project profitability. Strong leadership and industry experience are essential.

Qualifications

• Strong strategic marketing and product positioning capabilities.
• Proven leadership experience in property development marketing.
• Analytical mindset with ability to translate market research into actionable plans.

Responsibilities

• Lead end-to-end GTM strategy and align marketing with project timelines.
• Direct market research, pricing strategy, and competitive insights for launches.
• Oversee marketing readiness, asset review, and sales enablement prior to launch.
• Manage marketing budget, campaigns, and stakeholder engagement to maximize ROI.

Skills

Strategic thinking

Leadership

Cross-functional collaboration

Marketing analytics

Education

Bachelor’s Degree in Real Estate Management, Marketing, Business Administration, or related field

Job description

Job Purpose:

To lead and drive the Go-To-Market (GTM) strategy and Marketing & Sales operations. As the primary product marketing owner, this role is responsible for formulating market-driven strategies, optimizing product pricing, and directing execution teams to maximize sales velocity and overall project profitability.

Job Responsibilities

1. Strategic Product Marketing & Development

• Drive Product Readiness: Lead the end-to-end marketing readiness of products scheduled for launch and township story, ensuring seamless alignment between project timelines and GTM strategies.
• Market Intelligence & Positioning: Direct market research and feasibility studies to formulate comprehensive Marketing Product Briefs. Ensure all developments (facades, layouts, specifications) meet current and future market demands.
• Competitor Analysis: Continuously analyze competitor activities, pricing models, and launch strategies to ensure SD Property products maintain a strong competitive edge.
• Consultant & Stakeholder Engagement: Act as the primary marketing voice in Product and CCM engagement meetings with internal and external consultants. Provide data-backed strategic input derived from market research and past launch performance.
• Design & Compliance Oversight: Review and assist in preparing DRM’s presentation for design approval from a commercial marketing perspective.
• Legal & Launch Asset Review: Oversee the review of Sales & Purchase Agreement (SPA) Drawings alongside the Head of Marketing & Sales, ensuring absolute readiness prior to launch. Review car-park allocations and By-Laws Agreements for high-rise developments.
• Sales Enablement: Lead the Product Briefing sessions for the Sales Team prior to launch, equipping them with the core narrative, unique selling propositions (USPs), and target demographics.

2. Commercial Pricing & Budgeting

• Pricing Strategy: Formulate, justify, and present competitive pricing strategies and packaging proposals for all new launches in alignment with the annual Budget Plan.
• Management Approvals: Champion pricing proposals and secure timely approvals from the Management.
• Dynamic Packaging: Proactively develop and recommend new pricing packages, rebates, or incentives to drive sales in response to shifting market conditions.
• System & Operational Setup: Oversee the coordination with Township teams to set up Marketing Costs and Selling Expenses in the BPC system. Liaise with the Sales Management Team to execute phase set-ups in IFCA, T&C preparation, and solicitor/banker appointments.
• Compliance Leadership: Direct the APDL submission process, ensuring all documentation is accurately provided to the Liaison Team for the application of relevant advertising permits.

3. Advertising, Promotions & Campaign Direction

• Marketing Plan Execution: Own the overarching marketing budget and timeline. Ensure the timely and effective execution of the Marketing Plan (from awareness to post-launch).
• Strategic Briefing: Develop highly strategic briefs for the relevant stakeholders and external Advertising/Media Agencies to ensure campaigns align with commercial objectives and brand identity.
• Asset & Vendor Management: Direct the appointment of renderers and event organizers. Oversee the production of all offline and digital materials (scale models, press ads, billboards, digital assets etc).
• Quality & Compliance Control: Enforce absolute compliance with SD Property Brand Guidelines, KPKT housing regulations, and local authority rules. Provide final verification on all marketing collateral prior to public release.
• Budget Ownership: Manage and track the A&P budget. Ensure all incurred and accrued expenses are strictly optimized to maximize ROI without exceeding approved financial limits.
• Event & Activation Leadership: Strategize and oversee the execution of high-impact events (e.g., festive campaigns, show unit launches, roadshows).

4. Leadership & Stakeholder Management (Managerial Expectation)

• Team Mentorship: Lead, coach, and develop junior marketing executives within the team, fostering a high-performance culture.
• Cross-Functional Collaboration: Act as the strategic bridge between the BU Team and marketing & sales teams, ensuring clear communication and alignment.
• Awards & Recognition: Spearhead the compilation and strategic positioning of projects for major property and developer industry awards.
• Ad-Hoc Strategic Support: Support the Head of BU, Head of Township, and Head of Marketing – Integrated on critical business initiatives as required.

Job Dimensions (Impact and Accountabilities)

• Strict adherence and compliance to SD Property requirements and Group Policies.
• Prudent and strategic management of A&P expenditures, acting as the ultimate gatekeeper for budget optimization and ROI maximization.
• Accountability for meeting strict project launch timelines through rigorous monitoring of all critical path materials and information.
• Absolute accountability for ensuring that product positioning and pricing are highly coherent with prevailing market demands and macroeconomic conditions.

Requirements

• Education: Bachelor’s Degree in Real Estate Management, Marketing, Business Administration, or a related field.
• Professional Experience: Minimum 5 to 7 years of proven experience in property development marketing, with a track record of successfully launching high-value residential or commercial projects. Experience in a leadership or supervisory capacity is highly preferred.