Assistant General Manager, Marketing & Sales

Chin Hin Group; Kuala Lumpur; On-site; MYR 200,000 - 500,000; Full time

Job summary

Chin Hin Group seeks a senior Marketing & Sales leader to shape and execute the company’s strategy, aligning with growth targets and market positioning. This role drives go-to-market programs, market intelligence, pricing strategies, and channel development while building a high-performing team.

The position requires a proven track record in property development marketing, strong leadership, and cross-functional collaboration with regulators and partners.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Real Estate, Property Development, or related field.
• Minimum 10 years of experience in Marketing & Sales, with at least 5 years in a senior management role.
• Proven track record in developing and executing sales, marketing, and project launch strategies within the property development industry.
• Strong understanding of market research, product positioning, pricing strategies, and sales channel management.
• Strong leadership, stakeholder management, and team development capabilities.
• Excellent analytical, communication, negotiation, and interpersonal skills.
• Proficient in Microsoft Office applications and marketing-related tools.
• Knowledge of relevant regulatory requirements and good environmental practices.

Responsibilities

• Develop and execute the overall Marketing & Sales strategy aligned with the company’s business objectives, growth plans, revenue targets and market positioning.
• Lead project go-to-market and launch strategies, ensuring timely execution of the Master Implementation Plan, non-financial KPIs and key launch milestones.
• Drive market intelligence and product strategy through market research, competitive analysis and customer insights, recommending product mix, positioning and pricing strategies for new land banks.
• Drive sales performance and channel strategy by setting sales targets, developing sales strategies and strengthening relationships with real estate agents and other strategic partners.
• Build a high-performing Marketing & Sales organisation through strategic talent acquisition, capability development, performance management and effective incentive and commission structures.
• Lead integrated marketing and brand initiatives across digital, social media, events, print and other channels, while managing budgets and measuring campaign effectiveness and ROI.
• Provide strategic leadership and stakeholder management by fostering cross-functional collaboration, engaging relevant authorities and external stakeholders, and ensuring effective execution of Marketing & Sales strategies.
• Ability to develop and penetrate international buyer markets, through strategic partnerships, agency networks and targeted marketing initiatives.

Skills

Market research

Strategic planning

Leadership

Stakeholder management

Negotiation

Communication

Team development

Budgeting & ROI

Education

Bachelor’s Degree in Marketing

Business Administration

Real Estate/Property Development

Tools

Microsoft Office

Job description

• Develop and execute the overall Marketing & Sales strategy aligned with the company’s business objectives, growth plans, revenue targets and market positioning.
• Lead project go-to-market and launch strategies, ensuring timely execution of the Master Implementation Plan, non-financial KPIs and key launch milestones.
• Drive market intelligence and product strategy through market research, competitive analysis and customer insights, recommending product mix, positioning and pricing strategies for new land banks.
• Drive sales performance and channel strategy by setting sales targets, developing sales strategies and strengthening relationships with real estate agents and other strategic partners.
• Build a high-performing Marketing & Sales organisation through strategic talent acquisition, capability development, performance management and effective incentive and commission structures.
• Lead integrated marketing and brand initiatives across digital, social media, events, print and other channels, while managing budgets and measuring campaign effectiveness and ROI.
• Provide strategic leadership and stakeholder management by fostering cross-functional collaboration, engaging relevant authorities and external stakeholders, and ensuring effective execution of Marketing & Sales strategies.
• Ability to develop and penetrate international buyer markets, through strategic partnerships, agency networks and targeted marketing initiatives.

Job Requirement

• Possess a Bachelor’s Degree in Marketing, Business Administration, Real Estate, Property Development, or a related field.
• Minimum 10 years of relevant experience in Marketing & Sales, with at least 5 years in a senior management role.
• Proven track record in developing and executing successful sales, marketing, and project launch strategies within the property development industry.
• Strong understanding of market research, product positioning, pricing strategies, and sales channel management.
• Strong leadership, stakeholder management, and team development capabilities.
• Excellent analytical, communication, negotiation, and interpersonal skills.
• Proficient in Microsoft Office applications and marketing-related tools.
• Knowledge of relevant regulatory requirements and good environmental practices.