Assistant Manager, Pricing & Strategy

Sime Darby Property; Petaling Jaya; On-site; MYR 90,000 - 180,000; Full time

Job summary

Sime Darby Property seeks a pricing and market analytics specialist in Selangor to support development planning and commercial decisions across the property lifecycle.

You will analyze market data, develop pricing and assess land opportunities while coordinating pre-launch activities for international projects. Prepare management papers and data-driven insights for timely decision-making, budgeting, and strategy execution.

Qualifications

• Degree in Business Studies / Marketing / Real estate Management/ Accounting.
• 4-5 years of relevant working experience in the Property Industry.

Responsibilities

• Support integrated development planning and commercial decision-making through market research, pricing analysis, sales planning and development analytics across the property development lifecycle.
• Analyse market and project data, developing pricing, supporting new land assessments and development planning, and coordinating pre-launch activities & sustenance for international projects.
• Prepare management papers and presentations with timely, data-driven insights to facilitate effective business and investment decisions.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Prepare ad hoc proposal papers, presentations, RFAs for management approval and ensure proper administration, including RFP/RFA/LOA paperwork.

Skills

Market research

Pricing analysis

Pricing strategies

Data analysis

Education

Degree in Business Studies / Marketing / Real estate Management/ Accounting

Job description

• To support integrated development planning and commercial decision-making through market research, pricing analysis, sales planning and development analytics across the property development lifecycle.
• The role is responsible for analysing market and project data, developing pricing, supporting new land assessments and development planning, and coordinating pre-launch activities & sustenance for international projects. The role also supports the preparation of management papers and presentations, providing timely and data-driven insights to facilitate effective business and investment decisions.

Job Responsibilities

• Support the development and maintaining of pricing benchmarks, standardised pricing frameworks, and premium structures for new launches and development projects.
• Review product briefs, site characteristics, target market profiles, product positioning, and development considerations to support pricing recommendations.
• Conduct market benchmarking and pricing analysis using comparable developments, recent transactions, and competitor intelligence to assess market competitiveness and support pricing decisions.
• Prepare and validate recommended selling prices, premium structures, pricing strategies, comparison analyses, and supporting materials for management review and approval.
• Consolidate, analyse, and monitor pricing assumptions, sales performance, market response, and competitor pricing, highlighting key insights, gaps, variances, and opportunities for pricing optimisation.
• Prepare management papers, reports, and presentations related to pricing, market benchmarking, business cases, and strategic recommendations.
• Provide pricing-related support and analysis to Product developments, Marketing & Sales teams throughout the project planning, development, and launch lifecycle.
• Maintain and update pricing databases, market intelligence, and relevant information repositories to support data-driven decision-making.
• Support the planning, forecasting, monitoring, and optimisation of Advertising & Promotion (A&P) budgets, ensuring effective allocation of marketing investments in line with project launches, sales targets, and business priorities.
• Review and consolidate A&P budget requirements, forecasts, utilisation reports, and expenditure analyses, identifying variances and recommending budget optimisation where necessary.
• Collaborate with township teams to ensure marketing initiatives and A&P expenditures are aligned with project objectives, launch strategies, and sales performance targets.
• Prepare A&P-related reports, forecasts, and management updates to support budget governance and decision-making.

International Project Marketing & Sales

• Support the preparation of management papers, business cases, approval proposals, presentations, and related documentation for project approvals and governance forums (e.g., Management, MYR, BOD).
• Consolidate, analyse, and present project information, including pricing, product details, market intelligence, sales performance, commercial assessments, and project progress to support decision-making and management reporting.
• Conduct market research, benchmarking, and ad-hoc analysis to support project evaluations, strategic recommendations, and international business initiatives.
• Coordinate with internal stakeholders, overseas project teams, consultants, and relevant functions to gather information, validate assumptions, and ensure timely and accurate project submissions and deliverables.
• Monitor project progress, key milestones, and action items, following up with relevant stakeholders to ensure effective execution and completion of project requirements.
• Facilitate communication and alignment between Malaysia-based stakeholders and overseas project teams on project updates, business priorities, and operational matters.
• Provide analytical, administrative, and operational support on matters relating to pricing, sales performance, market trends, project updates, and management requirements.
• Support the planning, coordination, and execution of project launches, sales initiatives, customer engagement activities, promotional events, roadshows, and other Malaysia-based activation programmes for international projects.
• Plan and execute integrated marketing campaigns and collateral development across relevant channels, including ATL, BTL, digital, social media, OOH advertising, and promotional activities.
• Coordinate marketing launch readiness activities, including regulatory submissions, marketing materials, sales kits, scale models, sales briefings, and pre- and post-launch initiatives to support business objectives.
• Support the development and execution of sustenance marketing strategies to drive sales performance and achieve financial and profit targets for assigned projects.

New Land Assessment & Acquisition Support

• Conduct market research and competitive analysis to assess the commercial potential of new land opportunities.
• Analyse surrounding developments, market pricing, product offerings, market demand, buyer profiles and competitive positioning.
• Support the assessment of potential product mix, indicative pricing, sales potential and market absorption for new land opportunities.
• Prepare market intelligence and commercial inputs for land acquisition proposals, feasibility studies and management papers.
• Identify key market opportunities, risks and competitive factors that may impact the future development potential of a site.
• Support scenario and sensitivity analysis on key assumptions such as pricing, product mix, sales rate and market absorption.
• Provide relevant market insights and recommendations to support management's assessment of new investment opportunities.

Overall

• Collaborate with managers in preparing budgets and monitoring expenses
• Work closely with Manager to prepare ad hoc proposal paper, presentation, RFA's for management approval as and when required.
• Ensure proper execution of related administration procedure and paperwork's within the stipulated time frame i.e. RFP, RFA, LOA & Invoices.

Education/ Professional Qualification

Degree in Business Studies / Marketing / Real estate Management/ Accounting or relevant discipline

Professional Experience

4-5 years of relevant working experience in Property Industry