Sales & Marketing Manager/Senior Manager

Randstad Malaysia; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Randstad Malaysia's client, a well-established property developer, seeks a Marketing & Brand Manager/Senior Manager to lead brand campaigns, optimize sales channels, and shape overall project strategy in Kuala Lumpur. You will formulate end-to-end marketing, pricing, and promotions for urban high-rise and mixed-use developments from pre-launch through absorption, collaborating with senior leaders.

The role requires 8–15 years in property sales and marketing, strong channel networks, and a track

Qualifications

• Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communications, Real Estate, or related field.
• Experience: 8 to 15 years in property sales and marketing within the property development industry.
• Track Record: Successful delivery of residential or mixed-use developments through pre-launch, launch, and absorption.

Responsibilities

• Sales & Marketing Strategy: Formulate end-to-end strategies for urban high-rise and mixed developments from pre-launch to post-launch absorption.
• Product Positioning: Align with senior leadership on buyer profiling, unit mix, sizing, pricing, and packaging.
• Market Intelligence: Track competitor pricing, rebates, layouts, absorption, and buyer preferences across markets.
• Agency & Brand Management: Oversee external agencies to maintain brand identity and campaign consistency.
• Budget & Performance Oversight: Manage marketing budgets and optimize ROI against sales performance.

Skills

marketing

property

branding

marketing officer

property developer

marketing and branding

marketing property developer

branding property developer

Education

Bachelor Degree

Job description

about the company

Our client is a well-established property developer with a strong reputation for delivery and strategic growth across key economic corridors. Renowned for transforming strategic land-banks into thriving residential and commercial hubs, they are expanding their portfolio with a series of high-impact urban developments.

To drive the commercial positioning and growth of their upcoming flagship developments, they are seeking an entrepreneurial, commercially driven Marketing & Brand Manager/Senior Manager to lead brand campaigns, optimize sales channels, and shape overall project strategy.

about the job

• Sales & Marketing Strategy: Formulate and execute end-to-end sales, marketing, pricing, and promotional strategies for urban high-rise and mixed developments from pre-launch through post-launch absorption.

• Product Positioning: Collaborate directly with senior leadership and project teams during initial design stages to shape target buyer profiling, unit mix, sizing, pricing, and packaging to maximize marketability.

• Market Intelligence: Establish a structured intelligence system to track competitor pricing, rebates, unit layouts, absorption rates, and emerging buyer preferences across key markets.

• Agency & Brand Management: Direct external creative, branding, public relations and digital marketing agencies, maintaining strong visual identity and campaign consistency across all customer touch points.

• Budget & Performance Oversight: Manage project marketing budgets, track campaign expenditure against sales performance, and optimize return on investment.

skills and requirements

• Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communications, Real Estate, or a related field.

• Experience: 8 to 15 years of relevant property sales and marketing experience within the property development industry.

• Track Record: Proven success taking residential or mixed-use developments through the full project cycle (pre-launch, launch, and sales absorption).

• Core Skills: Strong expertise in property sales channels, agency management networks, market research, digital marketing oversight, and pricing strategy.

skills

marketing, property, branding, marketing officer, property developer, marketing and branding, marketing property developer, branding property developer

qualifications

no additional qualifications required

education

Bachelor Degree