Manager - Lead Generation

Kloudynet; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

KN Solutions is seeking a Manager – Lead Generation in Kuala Lumpur, Malaysia, to own the full top-of-funnel by defining ICPs, target accounts and buyer personas, and leading a team of lead generation executives. You will run multi-channel outreach and hand sales-ready leads to the business development team.

The role targets a steady, measurable flow of qualified meetings that convert into new client accounts, and requires strong leadership and campaign planning to drive pipeline growth.

Responsibilities

• Define the ideal customer profile (ICP), target industries and buyer personas with Sales leadership.
• Build and maintain target account lists and segment them by priority.
• Plan quarterly lead generation campaigns with clear volume and conversion targets.
• Hire, onboard, coach and manage a team of lead generation executives / SDRs.
• Set individual activity and output targets, and run weekly performance reviews.
• Create call scripts, email templates, objection-handling guides and playbooks.

Job description

The Manager – Lead Generation builds and runs a predictable pipeline of qualified B2B prospects for KN Solutions. You will own the full top-of-funnel: defining target accounts, leading a team of lead generation executives, running multi-channel outreach, and handing sales-ready leads to the business development team.

Success in this role means a steady, measurable flow of qualified meetings that convert into new client accounts.

Key responsibilities

Strategy and targeting

• Define the ideal customer profile (ICP), target industries and buyer personas with Sales leadership.
• Build and maintain target account lists and segment them by priority.
• Plan quarterly lead generation campaigns with clear volume and conversion targets.

Team leadership

• Hire, onboard, coach and manage a team of lead generation executives / SDRs.
• Set individual activity and output targets, and run weekly performance reviews.
• Create call scripts, email templates, objection-handling guides and playbooks.