Digital Marketing Specialist

LifeTree Biotech; Kepong; On-site; MYR 78,000 - 123,000; Full time

Job summary

LifeTree Biotech is seeking a seasoned digital marketer to lead strategy, execution, and optimization across channels in Kuala Lumpur. The role focuses on brand growth, customer acquisition, and performance-driven campaigns that leverage landing pages, content and email marketing.

The ideal candidate has 3+ years in digital marketing, hands-on experience with Meta, Google, and TikTok ads, and strong analytics.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or related fields.
• Minimum 3 years of experience in digital marketing.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Google Analytics, and other digital marketing tools.
• Strong analytical, communication, and problem-solving skills.
• Self-motivated, proactive, and able to work independently as well as in a team environment.
• Experience in the healthcare, wellness, FMCG, or nutrition industry is an added advantage.

Responsibilities

• Develop and execute digital marketing strategies to drive brand growth and customer acquisition.
• Build and optimize landing pages to improve conversion rates.
• Manage and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and TikTok Ads.
• Monitor campaign performance, ROAS, CPA, and other key marketing metrics.
• Create and coordinate marketing content, including short-form videos, ad creatives, copywriting, and email marketing campaigns.
• Analyze website traffic, customer behavior, and campaign data to identify growth opportunities and improve conversion rates (CRO).
• Conduct market research and monitor industry trends, competitors, and emerging digital marketing opportunities.
• Collaborate with internal teams and external partners to execute marketing campaigns effectively.
• Prepare regular performance reports and recommendations for continuous improvement.

Skills

Digital marketing

Campaign optimization

Analytics

Content creation

Team collaboration

Education

Diploma or Degree in Marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Google Analytics

Job description

Develop and execute digital marketing strategies to drive brand growth and customer acquisition.

Build and optimize landing pages to improve conversion rates.

Manage and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and TikTok Ads.

Monitor campaign performance, ROAS, CPA, and other key marketing metrics.

Create and coordinate marketing content, including short-form videos, ad creatives, copywriting, and email marketing campaigns.

Analyze website traffic, customer behavior, and campaign data to identify growth opportunities and improve conversion rates (CRO).

Conduct market research and monitor industry trends, competitors, and emerging digital marketing opportunities.

Collaborate with internal teams and external partners to execute marketing campaigns effectively.

Prepare regular performance reports and recommendations for continuous improvement.

Job Requirements

Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or related fields.

Minimum 3 years of experience in digital marketing.

Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Google Analytics, and other digital marketing tools.

Strong analytical, communication, and problem-solving skills.

Self-motivated, proactive, and able to work independently as well as in a team environment.

Experience in the healthcare, wellness, FMCG, or nutrition industry is an added advantage.