DIGITAL MARKETING MANAGER

M-PLAN SDN. BHD.; Shah Alam; On-site; MYR 70,000 - 120,000; Full time

Benefits offered by this job

Company Team Building & Trip

Product Vouchers

Dental Claims

Free Parking

Sport Club Activities

Job summary

M-PLAN SDN. BHD. is seeking a Digital Marketing Leader to drive brand awareness, engagement, leads and growth across channels. You will lead a creative, commercially minded team, set strategy and execute plans with hands-on market execution.

The role requires 5+ years in digital marketing, strong leadership, fluency in Chinese, English and Bahasa Malaysia, and a track record of delivering measurable ROI through Meta, Google and TikTok ads.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 5 years in digital marketing, with 1–2 years in a supervisory/managerial role.
• Must be fluent in Chinese; good command of English and Bahasa Malaysia.
• Strong hands-on experience with Meta Ads, Google Ads and TikTok Ads.

Responsibilities

• Lead the Digital Marketing Department to achieve marketing objectives and KPIs.
• Develop and implement the digital marketing strategy and annual marketing plan.
• Set team priorities, allocate resources and monitor performance.
• Lead, coach and develop the digital marketing team.
• Prepare regular performance reports and recommendations for Management.
• Manage social media presence across Facebook, Instagram, TikTok and others.

Skills

Digital marketing leadership

Strategic thinking

Team building

Content strategy

Analytics & ROI focus

Education

Bachelor’s degree in Marketing/Digital Marketing/Communications

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Join Our Team and Lead Our Digital Growth!

We are looking for an experienced and results-driven Digital Marketing Manager to lead our Digital Marketing Department and drive brand awareness, customer engagement, leads and business growth.

The ideal candidate is creative, commercially minded and strategic, with strong hands-on experience in digital marketing and team leadership.

KEY RESPONSIBILITIES

Lead the Digital Marketing Department and achieve agreed marketing objectives and KPIs.

Develop and implement the digital marketing strategy and annual marketing plan.

Set team priorities, allocate resources and monitor performance.

Lead, coach and develop the digital marketing team.

Prepare regular performance reports and recommendations for Management.

Social Media & Content

Manage the company's presence across Facebook, Instagram, TikTok and other relevant platforms.

Develop content strategies to increase brand awareness, engagement, leads and sales.

Plan and manage the social media content calendar and campaigns.

Oversee copywriting, video, graphics and other digital content.

Maintain consistent brand messaging and engage with the online community.

Digital Advertising & Analytics

Plan and manage Meta Ads, Google Ads, TikTok Ads and other digital campaigns.

Manage advertising budgets and optimise spending for maximum ROI.

Monitor traffic, leads, conversions, engagement and sales performance.

Use analytics and market insights to improve campaign results.

Oversee SEO, SEM, website, email marketing and other digital initiatives where applicable.

Identify new digital platforms, tools and market opportunities.

Business Collaboration

Conduct market, competitor and customer research to identify growth opportunities.

Work closely with Sales, E-commerce, Creative, Product and Operations teams.

Support product launches, promotions and company marketing initiatives.

Ensure digital activities support overall business and sales objectives.

REQUIREMENTS

Bachelor’s Degree in Marketing, Digital Marketing, Business, Communications, Advertising/Media, Creative Multimedia or related field.

Minimum 5 years of relevant experience, preferably with 1–2 years in a supervisory or managerial role.

Must be fluent in Chinese – spoken and written.

Good command of English and Bahasa Malaysia.

Strong hands-on experience in Meta Ads, Google Ads and TikTok Ads.

Good knowledge of SEO, SEM, social media, content marketing and digital advertising.

Experience with consumer products, health & wellness, beauty or personal care products is an added advantage.

Strong content creation and copywriting skills.

Graphic design and video editing skills are an advantage.

Proficient in Microsoft Excel and PowerPoint.

Strong leadership, analytical, communication and project management skills.

Able to manage multiple projects and meet deadlines in a fast-paced environment.

Creative, proactive, commercially minded and results-oriented.

WE ARE LOOKING FOR

DIGITAL MARKETING LEADER
Leads the team, sets direction and delivers results.

STRATEGIC THINKER
Turns market insights and data into effective marketing strategies.

CREATIVE MARKETER
Creates engaging content and campaigns that connect with customers.

TEAM BUILDER
Develops people, encourages collaboration and builds a high-performing team.

RESULTS DRIVEN
Focuses on measurable growth, leads, sales and ROI.

Perks and benefits

• Company Team Building & Trip
• Product Vouchers
• Dental Claims
• Free Parking
• Sport Club Activities