Manager – Brand & Activation Marketing

MVC Resources; Sepang; Presencial; MYR 180.000 - 240.000; Jornada completa

Descripción de la vacante

MVC Resources seeks a senior marketing lead to develop and implement a premium branding and recruitment strategy for a British international school in Malaysia. You will ensure consistent identity and compelling parent-facing messaging across channels, translating academic strengths and student life into persuasive communications.

You will own integrated campaigns, oversee digital channels, lead events, manage content and PR, and drive enrolment targets while supervising the marketing team and

Formación

• Minimum 5–7 years of experience in marketing, including K–12 international school or private education sector.
• Proven track record of managing marketing campaigns with measurable commercial outcomes.
• Strong understanding of performance marketing, digital platforms, content strategy and event activations.
• Strong proficiency in written and spoken English; Mandarin proficiency is preferred.

Responsabilidades

• Develop and implement the school's annual marketing and brand strategy aligned with recruitment and objectives.
• Oversee digital campaigns across Google, Meta and other channels with agencies.
• Manage website content, landing pages and conversion optimisation.
• Lead Open Days, recruitment events and promotional activations to drive enrolment.
• Coordinate content, PR and campaigns to reflect premium positioning and brand consistency.
• Manage annual marketing budget, brief external agencies, and supervise Marketing Executive.

Conocimientos

Integrated marketing

Lead generation

Brand activation

Content strategy

Event management

Campaign management

Digital marketing

Budget management

Team leadership

Stakeholder management

Educación

Bachelor's degree in Marketing/Business

Herramientas

Google Ads

Meta & Google campaigns

SEO/SEM

CRM systems

Website CMS

Descripción del empleo

Develop and implement the school's annual marketing and brand strategy aligned with student recruitment and business objectives.

Strengthen the school's positioning as a premium British international school in Malaysia.

Ensure consistent brand identity, messaging and visual standards across all channels and marketing materials.

Translate the school's academic strengths, student experience, facilities and boarding offering into compelling parent-facing messages.

Work closely with academic leadership to ensure accurate and differentiated communication of the school's value proposition.

2. Integrated Marketing & Lead Generation

Develop and execute marketing campaigns to generate qualified student enquiries and support enrolment targets.

Oversee digital campaigns across Google, Meta and other relevant channels, working with appointed agencies.

Manage website content, search visibility, campaign landing pages and conversion optimisation initiatives.

Develop targeted marketing activities for domestic and international parent segments.

Work with Admissions and Student Recruitment to align campaigns with recruitment priorities, monitor lead quality and conversion, and improve marketing performance.

3. Brand Activation & Events

Lead the planning and execution of school Open Days, recruitment events, school showcases, exhibitions and promotional activations.

Develop initiatives to increase event registration, actual attendance and post-event enrolment conversion.

Work with academic teams to create engaging, differentiated experiences for prospective parents and students.

Explore partnerships and collaborations to expand brand visibility and reach.

4. Content, Communications & Public Relations

Oversee the production of school brochures, videos, digital content, advertising materials and other marketing collateral.

Develop a structured content calendar highlighting academic achievements, student life, parent testimonials and school activities.

Manage marketing-related public relations, media opportunities and brand campaigns.

Ensure all marketing communications accurately reflect the school's values and premium positioning.

5. Budget, Agency & Team Management

Manage the annual marketing budget and optimise expenditure against measurable outcomes.

Brief, appoint and manage external agencies, designers, photographers and marketing vendors.

Supervise the Marketing Executive and oversee day-to-day delivery of marketing initiatives.

Establish clear campaign timelines, performance expectations and reporting standards.

Recommend improvements based on marketing performance and recruitment funnel analysis.

Requirements

Minimum 5–7 years of experience in marketing, including experience in the K–12 international school or private education sector.

Proven track record of managing marketing campaigns with measurable commercial outcomes.

Strong understanding of performance marketing, digital platforms, content strategy and event activations.

Strong proficiency in written and spoken English is essential; Mandarin proficiency is preferred.