Brand & Activation Marketing Lead | Education & Open Days

MVC Resources; Sepang; On-site; MYR 180,000 - 240,000; Full time

Job summary

MVC Resources seeks a senior marketing lead to develop and implement a premium branding and recruitment strategy for a British international school in Malaysia. You will ensure consistent identity and compelling parent-facing messaging across channels, translating academic strengths and student life into persuasive communications.

You will own integrated campaigns, oversee digital channels, lead events, manage content and PR, and drive enrolment targets while supervising the marketing team and

Qualifications

• Minimum 5–7 years of experience in marketing, including K–12 international school or private education sector.
• Proven track record of managing marketing campaigns with measurable commercial outcomes.
• Strong understanding of performance marketing, digital platforms, content strategy and event activations.
• Strong proficiency in written and spoken English; Mandarin proficiency is preferred.

Responsibilities

• Develop and implement the school's annual marketing and brand strategy aligned with recruitment and objectives.
• Oversee digital campaigns across Google, Meta and other channels with agencies.
• Manage website content, landing pages and conversion optimisation.
• Lead Open Days, recruitment events and promotional activations to drive enrolment.
• Coordinate content, PR and campaigns to reflect premium positioning and brand consistency.
• Manage annual marketing budget, brief external agencies, and supervise Marketing Executive.

Skills

Integrated marketing

Lead generation

Brand activation

Content strategy

Event management

Campaign management

Digital marketing

Budget management

Team leadership

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Meta & Google campaigns

SEO/SEM

CRM systems

Website CMS

Job description

MVC Resources seeks a senior marketing lead to develop and implement a premium branding and recruitment strategy for a British international school in Malaysia. You will ensure consistent identity and compelling parent-facing messaging across channels, translating academic strengths and student life into persuasive communications.

You will own integrated campaigns, oversee digital channels, lead events, manage content and PR, and drive enrolment targets while supervising the marketing team and