Manager – International Marketing Department

HELP University; Shah Alam; On-site; MYR 60,000 - 110,000; Full time

Job summary

HELP University in Malaysia seeks a results-driven professional to lead international student recruitment, sales and marketing activities across assigned markets, agents and channels. You will own KPIs, coordinate operational improvements, guide junior staff, and ensure efficient administration while maintaining strong relationships with agents and partners.

The role requires a Bachelor's in Marketing or Business, 4–5 years in international education marketing, and fluency in English; Bahasa is

Qualifications

• Bachelor's degree in Marketing, Business or a related discipline required.
• 4–5 years experience in international marketing within the education sector.
• Strong English communication skills; Bahasa proficiency is an added advantage.

Responsibilities

• Develop and execute sales and marketing activities for assigned markets and recruitment channels.
• Take direct responsibility for achieving individual KPIs, including leads, applications and enrolments.
• Manage agents and recruitment partners, including engagement and performance monitoring.
• Plan education fairs, events and campaigns with budgets and post-event reporting.
• Maintain CRM records, generate reports, and support departmental improvements.

Skills

Sales & marketing

CRM usage

Communication

Team guidance

English proficiency

Education

Bachelor's Degree in Marketing or Business

Tools

CRM system

Job description

Primary Purpose

To execute international student recruitment, sales and marketing activities while taking full responsibility for individual KPIs and assigned deliverables. The Manager is also responsible for coordinating operational activities, assisting the Head of Department in implementing departmental improvements, guiding junior colleagues and ensuring efficient administrative execution.

A. Individual Recruitment and Sales & Marketing Responsibilities

1. Develop and execute sales and marketing activities for assigned markets, countries, agents or recruitment channels in line with departmental strategies.
2. Take direct responsibility for achieving individual KPIs, including lead generation, applications, offer acceptance, enrolment and other assigned recruitment targets.
3. Identify and pursue opportunities to improve recruitment performance, conversion rates and market penetration.
4. Manage prospective student enquiries, agent relationships and recruitment follow-ups to support enrolment outcomes.
5. Monitor individual performance and provide regular updates, reports and improvement plans to the Head of Department.

B. Agent and Market Management

1. Manage assigned agents and recruitment partners, including target setting, regular engagement, visits and performance monitoring.
2. Address routine agent concerns and coordinate with relevant departments to resolve outstanding matters.
3. Support agents with programme information, entry requirements, application processes and recruitment materials.
4. Monitor market trends, competitor activities and recruitment opportunities within assigned markets.
5. Recommend improvements to agent engagement, recruitment strategies and market development initiatives.

C. Marketing and Recruitment Activities

1. Plan and execute assigned marketing campaigns, education fairs, exhibitions, school visits and other recruitment events.
2. Prepare event proposals, budgets, implementation plans and post-event reports for the required review and approval.
3. Coordinate event logistics, promotional materials, lead collection and follow-up activities.
4. Ensure all leads and related recruitment activities are recorded and updated in the CRM system.
5. Evaluate event performance and recommend improvements based on lead quality, conversion and enrolment outcomes.

D. Operational Improvement and Team Support

1. Assist the Head of Department in implementing operational improvements, revised workflows, CRM processes and reporting requirements.
2. Guide and assist junior colleagues in their daily responsibilities, recruitment activities, CRM usage and administrative tasks.
3. Monitor the progress and quality of assigned work where delegated, providing practical guidance and feedback.
4. Identify operational issues and recommend solutions to improve efficiency and service delivery.
5. Share market intelligence, recruitment insights and effective working practices with the team.

E. Sales Administration and Reporting

1. Coordinate the preparation and distribution of brochures, e-brochures, buntings and other recruitment materials.
2. Manage assigned administrative arrangements, including luggage, air tickets, event documentation and logistics, in accordance with approved procedures.
3. Maintain accurate records of recruitment activities, expenditure, event performance and agent engagement.
4. Ensure timely and accurate CRM updates, reports and documentation for individual and assigned team activities.
5. Attend departmental meetings, raise operational concerns and follow through on agreed actions.

Preferred Qualification, Experience And Job Competencies

Minimum Academic Qualification

1. Candidates must possess at least a Bachelor's Degree in Marketing, Business or a related discipline.

Experience

1. At least 4 to 5 years working experience in international marketing in education industry is required for this position

Core Competencies

1. Energetic and able to work long hours and on weekends.
2. Ability to thrive in a fast-paced environment and able to work under pressure.
3. Excellent interpersonal skills at all levels with good communications skills in English.
4. Proficiency in Bahasa and/or dialects or languages will be an added advantage.