Education Marketing & Communications Leader

Straits International School Penang; Shah Alam; Vor Ort; MYR 60.000 - 100.000; Vollzeit

Zusammenfassung

Straits International School Penang is seeking a marketing and admissions lead to drive planning, brand consistency and lead generation across digital and offline channels in Malaysia. You will manage content, publications, events and PR activities while collaborating with regional teams to align with school targets and budgets.

The role requires a degree in Marketing/Mass Communication or Business, at least 5 years in a similar capacity, and strong English with Bahasa Malaysia; Mandarin is a

Qualifikationen

• Educated to Degree/Master level.
• Qualification in Marketing, Mass Communication or Business related discipline.
• Minimum 5 years work experience in a similar capacity.
• Prior experience in the Education industry is an advantage.
• Good command of the English language and Bahasa Malaysia, written and oral.
• Ability to read, write and converse Mandarin is an advantage.

Aufgaben

• Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within local competitive environment.
• Support the annual target and fee-setting process within the school.
• Proactively manage the content, media, event and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
• Produce digital and print publications within schools following regional guidelines, organising photography/videography shoots and design/editorial content where required.
• Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools.

Kenntnisse

Marketing

Content creation

Digital marketing

Event planning

Public relations

Ausbildung

Degree/Master level

Marketing or Mass Communication degree

Business-related discipline

Jobbeschreibung

Straits International School Penang is seeking a marketing and admissions lead to drive planning, brand consistency and lead generation across digital and offline channels in Malaysia. You will manage content, publications, events and PR activities while collaborating with regional teams to align with school targets and budgets.

The role requires a degree in Marketing/Mass Communication or Business, at least 5 years in a similar capacity, and strong English with Bahasa Malaysia; Mandarin is a