Lifecycle Email & CRM Specialist

Private Advertiser; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a CRM and email marketing executive to join a growing digital team supporting UK and European eCommerce markets. The role (Email Development Executive) focuses on delivering high‑impact email campaigns using a modern CRM and marketing stack.

You'll build and optimise campaigns across the customer lifecycle, develop audience segmentation, automate journeys, test and analyse performance, and collaborate with ecommerce, marketing, and CRM teams across

Qualifications

• 2+ years' experience in email marketing, CRM, lifecycle marketing or marketing automation.
• Experience using Klaviyo or similar email marketing platforms.
• Strong understanding of customer journeys, segmentation and marketing automation.
• Experience delivering and analysing email campaigns.
• Knowledge of A/B testing and performance optimisation.
• Strong attention to detail and campaign QA processes.
• Comfortable working with data and drawing insights from campaign performance.
• Excellent communication and stakeholder management skills.

Responsibilities

• Build, execute and optimise email campaigns across the customer lifecycle.
• Create and manage customer journeys including welcome programmes, abandoned basket campaigns, browse abandonment, post‑purchase communications and re‑engagement campaigns.
• Develop audience segmentation strategies to improve targeting, engagement and conversion.
• Manage campaign scheduling and deployment across multiple markets.
• Support the development of marketing automation programmes.
• Implement personalised content and customer experiences.
• Work with CRM and data teams to ensure audience accuracy and effective targeting.
• Help enhance customer retention through relevant and engaging communications.
• Conduct A/B testing of subject lines, content, creative and calls-to-action.
• Monitor campaign performance and identify opportunities for improvement.
• Troubleshoot campaign delivery, rendering and performance issues.
• Apply best practice approaches to improve email engagement and conversion.
• Monitor key performance metrics including open rates, click‑through rates, conversion rates and unsubscribe rates.
• Produce campaign performance reports and actionable insights.
• Identify trends and recommend improvements to increase customer engagement and revenue performance.
• Work closely with ecommerce, marketing, creative and CRM teams.
• Support campaign planning and execution across multiple international markets.
• Contribute ideas to continually improve customer communication strategies.

Skills

Email marketing

CRM

Lifecycle marketing

Marketing automation

A/B testing

Data analysis

Stakeholder management

Communication

Tools

Klaviyo

Job description

Private Advertiser in Kuala Lumpur is seeking a CRM and email marketing executive to join a growing digital team supporting UK and European eCommerce markets. The role (Email Development Executive) focuses on delivering high‑impact email campaigns using a modern CRM and marketing stack.

You'll build and optimise campaigns across the customer lifecycle, develop audience segmentation, automate journeys, test and analyse performance, and collaborate with ecommerce, marketing, and CRM teams across