CRM & Lifecycle Strategy Lead — Engagement Architect

Publicis Groupe Holdings B.V; Kuala Lumpur; Hybrid; MYR 50,000 - 72,000; Full time

Benefits offered by this job

Birthday leave

Medical coverage

Hybrid working schedule

Phone allowance

Mental health day observance

Job summary

Digitas in Kuala Lumpur is seeking a CRM Executive Strategy to champion modern connected CRM experiences for brands, translating consumer insights into actionable journey plans and campaign deliverables across owned, earned, and paid touchpoints.

You will collaborate with strategy, creative, tech, data, and operations to ensure insights-led, strategically aligned experiences, delivering clear briefs and recommendations to clients.

Qualifications

• 1–3 years’ experience in CRM, CX, digital marketing, data analysis, or related roles
• Skilled at interpreting data and insights to drive strategy and recommendations
• Solid understanding of digital ecosystems, social platforms, and customer engagement
• Strong analytical, problem-solving, and organisational skills
• Able to translate insights and strategy into clear, actionable briefs and deliverables
• Confident communicator, capable of engaging with clients and cross-functional teams

Responsibilities

• Support the development of CRM, lifecycle, loyalty and customer engagement strategies that drive acquisition, engagement, conversion and retention.
• Use customer, behavioural and campaign data to identify audience segments, journey opportunities, personalisation and next-best actions.
• Translate strategy into clear customer journeys, communication plans and campaign briefs across DM, push notifications, in-app messaging, WhatsApp and other touchpoints.
• Partner with creative, media, data, technology, analytics and operations teams to deliver connected experiences across paid, owned and earned channels.
• Review campaign performance, contribute to test-and-learn plans and recommend opportunities for ongoing optimisation.
• Develop and present clear strategic recommendations, manage feedback and align clients and internal stakeholders on the direction.

Skills

CRM strategy

CX

Data analysis

Digital marketing

Interpret insights

Client communication

Job description

Digitas in Kuala Lumpur is seeking a CRM Executive Strategy to champion modern connected CRM experiences for brands, translating consumer insights into actionable journey plans and campaign deliverables across owned, earned, and paid touchpoints.

You will collaborate with strategy, creative, tech, data, and operations to ensure insights-led, strategically aligned experiences, delivering clear briefs and recommendations to clients.