Lifecycle CRM Manager

Mudah.my; Kuala Lumpur; Presencial; MYR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Mudah.my, part of Carousell Group, seeks a CRM Specialist to own and grow our customer lifecycle marketing across Mudah and Carousell. You will work with Product, Data, and Business teams to improve activation, engagement, retention, and reactivation through targeted lifecycle communications, audience segmentation, and personalised experiences.

You will contribute to developing CRM best practices, playbooks, and scalable programmes that drive measurable outcomes across multiple brands and

Formación

• 3–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation.
• Proven track record of executing and optimising lifecycle programmes and customer journeys.
• Strong understanding of customer segmentation and personalisation.

Responsabilidades

• Plan, execute, and optimise CRM campaigns across multiple channels (Push, In‑App, Email, SMS, WhatsApp).
• Build and optimise lifecycle journeys from onboarding to reactivation.
• Develop audience segments and automate personalised communications across Mudah and Carousell.
• Collaborate with Product, Data, Analytics, and Business teams to align CRM priorities with objectives.
• Monitor performance, run A/B tests, and translate insights into actionable recommendations.
• Manage day‑to‑day CRM platform operations and document best practices.

Conocimientos

CRM

Lifecycle Marketing

Retention Marketing

Marketing Automation

Herramientas

Braze

MoEngage

Clevertap

HubSpot

Salesforce Marketing Cloud

Excel/Sheets

SQL

Descripción del empleo

Mudah.my, part of Carousell Group, seeks a CRM Specialist to own and grow our customer lifecycle marketing across Mudah and Carousell. You will work with Product, Data, and Business teams to improve activation, engagement, retention, and reactivation through targeted lifecycle communications, audience segmentation, and personalised experiences.

You will contribute to developing CRM best practices, playbooks, and scalable programmes that drive measurable outcomes across multiple brands and