Marketing Executive - Chinese Speaker

Ezetop LLC; Kuala Lumpur; On-site; MYR 56,000 - 112,000; Full time

Job summary

CPT Markets is seeking a Marketing Executive – Lifecycle Marketing in Kuala Lumpur. The role focuses on creating and optimising customer journeys from onboarding to reactivation, using multi-channel communications and marketing automation.

You will work across Email, SMS, Push, WhatsApp, and other channels, leveraging customer data to deliver personalised campaigns, run A/B tests, and continually improve engagement and retention. This is an on-site role in KLCC, Kuala Lumpur.

Qualifications

• 2–4 years of Lifecycle/CRM marketing experience.
• Experience handling customer journeys and personalised campaigns.
• Familiarity with marketing automation and data-driven optimisations.

Responsibilities

• Plan and execute lifecycle and CRM campaigns across the customer journey.
• Create campaigns for onboarding, activation, engagement, retention and reactivation.
• Manage communications across Email, SMS, Push, WhatsApp and other channels.
• Analyse data to optimise engagement, conversion, and retention.
• Develop automated and trigger-based journeys using CRM platforms.
• Conduct A/B tests and report performance across metrics.
• Collaborate with Creative, Content, CRM, Data, Product, Sales, and Support teams.
• Ensure campaigns align with brand and compliance requirements.

Skills

Lifecycle Marketing

CRM Marketing

Campaign Optimisation

Data-driven decision making

Tools

CRM platforms

Job description

Marketing Executive – Lifecycle Marketing

Location: KLCC, Kuala Lumpur, Malaysia. Work Arrangement: On-site.

Are you passionate about creating marketing campaigns that keep customers engaged beyond the first interaction? CPT Markets is looking for a Marketing Executive – Lifecycle Marketing to join our growing team in Kuala Lumpur. You’ll play a key role in creating and optimising customer journeys—from onboarding and activation to engagement, retention, and reactivation.

What You’ll Do

• Plan and execute lifecycle and CRM marketing campaigns across the customer journey.
• Create targeted campaigns for customer onboarding, activation, engagement, retention, and reactivation.
• Manage customer communications across channels such as Email, SMS, Push Notifications, WhatsApp, and other digital channels.
• Work with customer segmentation and behavioural data to deliver personalised and relevant campaigns.
• Develop automated and trigger-based customer journeys using CRM and marketing automation platforms.
• Monitor campaign performance and optimise results based on key metrics such as engagement, conversion, retention, and reactivation.
• Conduct A/B testing to improve campaign messaging, timing, content, and performance.
• Work closely with the Creative, Content, CRM, Data, Product, Sales, and Customer Support teams.
• Analyse customer behaviour and identify opportunities to improve the overall customer experience and lifecycle journey.
• Ensure all campaigns are aligned with brand guidelines and relevant compliance requirements.

What We’re Looking For

• 2–4 years of experience in Lifecycle Marketing, CRM Marketing, Customer Retention, Digital Marketing, or a similar role.
• Experience managing customer journeys, segmentation, personalised campaigns, and marketing automation.
• Strong understanding of customer engagement, activation, retention, and reactivation strategies.
• Experience using CRM and marketing automation tools.
• Comfortable working with campaign data, performance metrics, and A/B testing.
• Strong communication and organisational skills.
• A proactive, analytical, and creative mindset.
• Experience in FinTech, Forex/CFD, Financial Services, E-commerce, or a fast-paced digital environment is a plus.

Why Join Us?

Join an international and fast-growing financial services environment where you'll have the opportunity to work on customer engagement strategies, build impactful campaigns, and contribute directly to improving the customer journey and business growth.