Laptop Product Manager (Commercial, GTM)

ASUSTek Computer Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

ASUS Malaysia is seeking a commercially minded Product Specialist to manage a Consumer Laptop product category across planning, market analysis, pricing, and lifecycle management. The role focuses on business and commercial aspects rather than engineering.

You will collaborate with Sales, Marketing, Channel and other teams on product campaigns, launches and performance tracking while building strong product knowledge and cross-functional partnerships.

Qualifications

• Bachelor's degree or equivalent in Business, Marketing, Commerce or related field.
• Strong interest in PC, laptop and IT hardware industries.
• Analytical mindset with the ability to interpret sales and market data.
• Excellent communication, presentation and interpersonal skills.

Responsibilities

• Manage product portfolio through lifecycle from launch to end-of-life planning.
• Conduct market, competitor and consumer analysis to identify trends and opportunities.
• Develop product positioning based on requirements, competition and ASUS strategy.
• Plan and execute go-to-market strategies with Sales, Marketing and Channel teams.
• Monitor sales performance, pricing, inventory and product mix.
• Communicate product positioning and value propositions to internal stakeholders.

Skills

Market analysis

Pricing strategy

Go-to-market

Product lifecycle

Sales analytics

Cross-functional collaboration

Education

Bachelor's degree

Tools

Microsoft Excel

Job description

ASUS Malaysia is seeking a commercially minded Product Specialist to manage a Consumer Laptop product category across planning, market analysis, pricing, and lifecycle management. The role focuses on business and commercial aspects rather than engineering.

You will collaborate with Sales, Marketing, Channel and other teams on product campaigns, launches and performance tracking while building strong product knowledge and cross-functional partnerships.