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ASUS Malaysia is seeking a commercially minded Product Specialist to manage a Consumer Laptop product category across planning, market analysis, pricing, and lifecycle management. The role focuses on business and commercial aspects rather than engineering.
You will collaborate with Sales, Marketing, Channel and other teams on product campaigns, launches and performance tracking while building strong product knowledge and cross-functional partnerships.
We are looking for commercially minded individuals who are passionate about technology, products and business to join ASUS Malaysia's Product Management team.
As a Product Specialist, you will be responsible for managing an assigned ASUS product category Consumer Laptop — covering product planning, market analysis, pricing, go-to-market execution, sales performance and product lifecycle management.
This is a business and commercial product management role, rather than an engineering or product development position.
Job Responsibilities:Manage the assigned product portfolio throughout its product lifecycle, from product introduction and launch to end-of-life planning.
Conduct market, competitor and consumer analysis to identify market trends, customer needs and business opportunities.
Develop product positioning and recommendations based on market requirements, competitive landscape and ASUS business strategy.
Plan and execute go-to-market strategies for new product launches in collaboration with Sales, Marketing, Channel and other relevant teams.
Monitor product performance including sales, market competitiveness, pricing, inventory and product mix.
Recommend and manage product pricing based on market conditions, competitor analysis, product positioning and business objectives.
Monitor inventory levels, product availability and sell-through performance to maintain healthy inventory turnover.
Analyse sales and market data to identify product performance trends and areas for improvement.
Work closely with Sales and Marketing teams on product campaigns, promotions and business programs.
Coordinate product launch plans, program execution and performance tracking.
Develop strong product knowledge and communicate key product positioning and value propositions to internal stakeholders and business partners.
Identify potential business, channel and partner opportunities to support product growth.
Prepare regular product performance analysis, reports and recommendations for management.
Perform other product management responsibilities as assigned.
Job Requirements:Bachelor's Degree in Business, Marketing, Commerce, Management, Economics, Information Technology or other relevant disciplines.
Fresh graduates are encouraged to apply.
Strong interest in the PC, laptop, consumer technology and IT hardware industry.
Commercially minded with strong interest in understanding products, customers, competitors and market trends.
Good analytical and problem-solving skills with the ability to interpret sales and market data.
Strong business acumen and willingness to develop product and industry knowledge.
Good communication, presentation and interpersonal skills.
Proactive, independent, detail-oriented and willing to take ownership of assigned responsibilities.
Able to work cross-functionally with Sales, Marketing and other business teams.
Good command of spoken and written English.
Strong proficiency in Microsoft Excel; ability to work with data, reports and analysis is important.
What You Will GainThis role provides hands‑on exposure to the full commercial side of product management within the technology industry, including:
Product Strategy | Market Analysis | Pricing | Go-to-Market | Sales Performance | Inventory Management | Product Lifecycle Management
You will have the opportunity to build a career in Product Management while working with one of ASUS Malaysia's key PC product categories.
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
Your application will include the following questions: