KOL & Influencer Marketing Executive

JAIFY TECH SDN. BHD.; Kuala Lumpur; Vor Ort; MYR 72.000 - 120.000; Vollzeit

Zusammenfassung

JAIFY TECH SDN. BHD. in Kuala Lumpur is seeking a self-driven KOL Manager to own our influencer marketing function in Malaysia. As the sole person in this role, you will source creators, negotiate terms, brief campaigns, drive execution and deliver reports.

You will identify KOLs/KOCs across platforms, manage outreach, build long-term creator relationships, plan end-to-end campaigns, develop briefs, review content, coordinate with clients and teams, monitor performance and compile insights.

Qualifikationen

• 3-5+ years of proven experience in influencer or KOL marketing, preferably in the Malaysian market.
• Fluent in English and Bahasa Malaysia (spoken and written).
• Strong negotiation, communication and interpersonal skills.

Aufgaben

• Identify and evaluate suitable KOLs and KOCs across TikTok, Instagram, Xiaohongshu and other relevant platforms, assessing audience demographics, content quality, engagement and campaign fit.
• Conduct outreach and negotiate rates, deliverables, timelines and campaign terms with creators and talent agencies.
• Build and maintain long term relationships with creators and talent partners.
• Plan and manage influencer campaigns end to end in line with company objectives and budget, including creator line-ups, proposals and cost breakdowns.
• Develop clear campaign briefs and communicate content requirements, timelines and deliverables to creators.
• Review content prior to publication, ensuring accuracy in wording, voice-over and brand messaging.
• Coordinate with clients, internal teams and creators to keep campaigns on schedule and resolve issues promptly.
• Monitor campaign performance (reach, views, engagement, conversions and ROI) and prepare reports with insights and recommendations.
• Maintain an up to date creator database covering profiles, rates, performance and collaboration history.

Kenntnisse

Influencer marketing

KOL management

Negotiation

Campaign planning

Data analysis

English & Bahasa Malaysia

Ausbildung

Bachelor's degree (or equivalent)

Tools

Excel/Google Sheets

Jobbeschreibung

We are seeking a self driven KOL Manager to take full ownership of our influencer marketing function in Malaysia. As the sole person in this role, you will manage the entire process independently, from creator sourcing and negotiation to campaign briefing, execution and reporting.

Job Descriptions

Identify and evaluate suitable KOLs and KOCs across TikTok, Instagram, Xiaohongshu and other relevant platforms, assessing audience demographics, content quality, engagement and campaign fit.

Conduct outreach and negotiate rates, deliverables, timelines and campaign terms with creators and talent agencies.

Build and maintain long term relationships with creators and talent partners.

Plan and manage influencer campaigns end to end in line with company objectives and budget, including creator line-ups, proposals and cost breakdowns.

Develop clear campaign briefs and communicate content requirements, timelines and deliverables to creators.

Review content prior to publication, ensuring accuracy in wording, voice-over and brand messaging.

Coordinate with clients, internal teams and creators to keep campaigns on schedule and resolve issues promptly.

Monitor campaign performance (reach, views, engagement, conversions and ROI) and prepare reports with insights and recommendations.

Maintain an up to date creator database covering profiles, rates, performance and collaboration history.

Job Requirements

3-5+ years of proven experience in influencer or KOL marketing, preferably in the Malaysian market.

Strong knowledge of TikTok (including TikTok Shop) and other social media platforms.

Fluent in English and Bahasa Malaysia (spoken and written).

Proficient in Excel or Google Sheets for tracking, budgeting and reporting.

Self-starter with the ability to work independently and take full ownership of deliverables.

Highly detail-oriented, with the ability to proofread scripts, captions and voice-over independently.

Strong negotiation, communication and interpersonal skills.

Creative and proactive, with the ability to identify trends and propose fresh campaign ideas.

Nice to Have

Existing network of Malaysian KOLs, KOCs and talent agencies.