KOL & Campaign Executive

EUNIKI; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

EUNIKI is seeking a Campaign Executive to plan, coordinate and execute social media campaigns across major platforms including TikTok, Instagram, Facebook, and Xiaohongshu. You will manage brand launches, promotions and KOL collaborations, coordinate assets, calendars and performance reporting to drive reach, engagement and conversions.

Strong English and Bahasa Malaysia skills are essential; Mandarin is a plus for Xiaohongshu campaigns.

Qualifications

• 1-2 years of relevant experience in social media campaign execution, KOL marketing or digital marketing.
• Hands-on experience running social media campaigns from planning through to reporting.
• Familiarity with Malaysia's creator landscape and TikTok, Instagram, Facebook and Xiaohongshu.
• Understanding of campaign metrics, including reach, engagement, participation, clicks and conversion.
• Strong communication, negotiation, coordination and follow-up skills.
• Good command of English and Bahasa Malaysia; Mandarin proficiency is an advantage for Xiaohongshu campaigns.

Responsibilities

• Plan, coordinate and execute social media campaigns across TikTok, Instagram, Facebook, Xiaohongshu and other relevant platforms.
• Manage campaigns including brand launches, festive promotions, contests, giveaways, product seeding and engagement initiatives.
• Translate campaign briefs into clear action plans, timelines, content requirements and deliverables.
• Coordinate with client servicing, creative, content and commerce teams to prepare campaign assets, captions and promotional materials.
• Maintain campaign calendars and coordinate posting and scheduling with the designated account owner.
• Check that campaign content, links, forms, mechanics and promotional details are accurate and approved before launch.
• Monitor campaign activity, audience responses and participation; coordinate replies, enquiries and issue resolution.
• Manage contest entries, judging coordination, winner announcements and prize fulfilment where applicable.
• Track campaign performance and recommend adjustments to improve reach, engagement, participation and conversion.
• Coordinate paid campaign requirements with the Performance Marketing team.
• Research and shortlist suitable KOLs, influencers and creators based on campaign objectives, audience fit and budget.
• Conduct daily outreach, negotiate rates and deliverables, and maintain creator relationships.
• Prepare creator briefs and coordinate product samples, content submissions, revisions, approvals and posting deadlines.
• Review creator content against approved briefs and brand requirements.
• Support affiliate creator recruitment and activation with the Commerce team.
• Maintain an updated creator database covering contacts, rates, collaboration history and performance.
• Track budgets, deliverables and deadlines across concurrent campaigns.
• Keep campaign records, approvals and performance data organised.
• Prepare campaign reports with results, insights and recommendations.

Skills

Campaign planning

KOL marketing

Digital marketing

Communication

Negotiation

Coordination

Tools

Spreadsheets

Presentations

SMM tools

Task management

Job description

Plan, coordinate and execute social media campaigns across TikTok, Instagram, Facebook, Xiaohongshu and other relevant platforms.

Manage campaigns including brand launches, festive promotions, contests, giveaways, product seeding and engagement initiatives.

Translate campaign briefs into clear action plans, timelines, content requirements and deliverables.

Coordinate with client servicing, creative, content and commerce teams to prepare campaign assets, captions and promotional materials.

Maintain campaign calendars and coordinate posting and scheduling with the designated account owner.

Check that campaign content, links, forms, mechanics and promotional details are accurate and approved before launch.

Monitor campaign activity, audience responses and participation; coordinate replies, enquiries and issue resolution.

Manage contest entries, judging coordination, winner announcements and prize fulfilment where applicable.

Track campaign performance and recommend adjustments to improve reach, engagement, participation and conversion.

Coordinate paid campaign requirements with the Performance Marketing team.

KOL & Creator Management

Research and shortlist suitable KOLs, influencers and creators based on campaign objectives, audience fit and budget.

Conduct daily outreach, negotiate rates and deliverables, and maintain creator relationships.

Prepare creator briefs and coordinate product samples, content submissions, revisions, approvals and posting deadlines.

Review creator content against approved briefs and brand requirements.

Support affiliate creator recruitment and activation with the Commerce team.

Maintain an updated creator database covering contacts, rates, collaboration history and performance.

Campaign Administration & Reporting

Track budgets, deliverables and deadlines across concurrent campaigns.

Keep campaign records, approvals and performance data organised.

Prepare campaign reports with results, insights and recommendations.

Flag delays, budget concerns and execution issues early, and follow through on solutions.

Support on-ground activations and campaign shoots when required.

Requirements

At least 1-2 years of relevant experience in social media campaign execution, KOL marketing or digital marketing. Agency experience is preferred.

Hands-on experience running social media campaigns from planning through to reporting.

Familiarity with Malaysia's creator landscape and TikTok, Instagram, Facebook and Xiaohongshu.

Understanding of campaign metrics, including reach, engagement, participation, clicks and conversion.

Strong communication, negotiation, coordination and follow-up skills.

Good command of English and Bahasa Malaysia. Mandarin proficiency is an advantage for Xiaohongshu campaigns and Mandarin-speaking creator coordination.

Comfortable using spreadsheets, presentation tools, social media management tools and task management platforms.

Able to manage multiple deadlines with accuracy and accountability.

An existing creator network or experience managing contests, product seeding and affiliate campaigns is an advantage.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Campaign Executive?
• Which of the following types of qualifications do you have?
• How would you rate your Bahasa Malaysia language skills?